Business Analytics
Co-Major: Business Analytics
Degree Awarded: Bachelor of Science in Business Administration (BSBA)
Calendar Type: Quarter
Total Credit Hours: 186.0
Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years)
Classification of Instructional Programs (CIP) code: 52.1304
Standard Occupational Classification (SOC) code: 13-2053; 15-2011; 25-1011
The Business Analytics program is a "co-major"
About the Program
How does a company design an effective social media campaign for its brand new product? How does a bank make credit card offers or detect fraud? How does a chain store stock its shelves with just the right products at the right price? Technology has made it possible to collect, store, process, and analyze massive data sets that can help businesses make better decisions; however, there remains a gap that can only be filled by those with a background in business analytics. From the junior analyst providing daily reports on production to the CEO seeking to transform their business, all are looking for guidance and talent in business analytics.
LeBow students are uniquely positioned to address descriptive, diagnostic, predictive, prescriptive, and preemptive questions across the business analytics life cycle from the corporate generation of data through the application and impact on managerial and leadership decision-making and innovation.
Ranked second in a Computerworld survey on the most difficult skills to find, business analytics expertise is not only scarce, but in demand. McKinsey Global Institute reports that the United States could face a shortage of between 140,000 and 190,000 individuals who possess business analytics skills and an additional 1.5 million managers with the skills to implement the results.
Examples of business analytics jobs include BA strategy consultants, business intelligence and performance management consultants, advanced analytics, and optimization consultants.
Because students in this co-major are required to choose a major in one of the functional areas of business, the curriculum enables students to tailor the program to their interests and anticipated career path.
Students complete the Business Analytics co-major in conjunction with one of the following majors:
- Accounting
- Finance
- International Business
- Legal Studies
- Management Information Systems
- Marketing
- Operations & Supply Chain Management
- Sport Business
- Real Estate Management and Development
An additional distinguishing feature of the Business Analytics co-major is the required senior project (BSAN 460) where students work in small teams on business analytics projects that utilize real-world data. The projects require students to bring together all the key elements of the business analytics curriculum to derive insights for a business challenge. Experiencing this data-driven decision process is invaluable career preparation.
Degree Requirements
| General Education Requirements | ||
| CIVC 101 | Introduction to Civic Engagement | 1.0 |
| COM 270 [WI] | Business Communication | 3.0 |
| COOP 101 | Career Management and Professional Development | 1.0 |
| ENGL 101 | Composition and Rhetoric I: Inquiry and Exploratory Research | 3.0 |
| or ENGL 111 | English Composition I | |
| ENGL 102 | Composition and Rhetoric II: Advanced Research and Evidence-Based Writing | 3.0 |
| or ENGL 112 | English Composition II | |
| ENGL 103 | Composition and Rhetoric III: Themes and Genres | 3.0 |
| or ENGL 113 | English Composition III | |
| MATH 101 | Introduction to Analysis I | 4.0 |
| MATH 102 | Introduction to Analysis II | 4.0 |
| PHIL 105 | Critical Reasoning | 3.0 |
| PSY 101 | General Psychology I | 3.0 |
| UNIV B101 | The Drexel Experience | 1.0 |
| UNIV B201 [WI] | Career Management | 1.0 |
| English Literature elective | 3.0 | |
| Fine Arts elective | 3.0 | |
| History elective | 4.0 | |
| Science Requirement | 6.0 | |
| Select two courses from the following: | ||
| Applied Cells, Genetics & Physiology | ||
or BIO 101 | Applied Biological Diversity, Ecology & Evolution | |
| Applied Chemistry | ||
| Applied Physics | ||
| General Education electives * | 16.0 | |
| Business Requirements | ||
| ACCT 115 | Financial Accounting Foundations | 4.0 |
| ACCT 116 | Managerial Accounting Foundations | 4.0 |
| BLAW 201 | Business Law I | 4.0 |
| BUSN 101 | Foundations of Business I | 4.0 |
| BSAN 160 | Business Analytics and Data Visualization | 4.0 |
| BUSN 102 | Foundations of Business II | 4.0 |
| ECON 201 | Principles of Microeconomics | 4.0 |
| ECON 202 | Principles of Macroeconomics | 4.0 |
| FIN 301 | Introduction to Finance | 4.0 |
| INTB 200 | International Business | 4.0 |
| MGMT 450 | Strategy and Competitive Advantage | 4.0 |
| MIS 200 | Management Information Systems | 4.0 |
| MKTG 201 | Introduction to Marketing Management | 4.0 |
| OPM 200 | Operations Management | 4.0 |
| ORGB 300 [WI] | Organizational Behavior | 4.0 |
| STAT 201 | Introduction to Business Statistics | 4.0 |
| STAT 202 | Business Statistics II | 4.0 |
| Primary Major Courses ** | 32.0 | |
| Business Analytics Requirements | ||
| BSAN 360 | Programming for Data Analytics | 4.0 |
| BSAN 460 | Business Analytics Senior Project | 4.0 |
| MIS 343 | Database Design and Implementation | 4.0 |
| STAT 331 | Introduction to Data Mining for Business | 4.0 |
| Business Analytics Electives | ||
| Select two of the following: | 8.0 | |
| Applied Econometrics | ||
| Time Series Econometrics | ||
| Customer Analytics | ||
| Data-Driven Digital Marketing | ||
| Linear Models for Decision Making | ||
| Advanced Decision Making and Simulation | ||
| Optimization in Finance | ||
| Introduction to Experimental Design | ||
| Total Credits | 186.0 | |
| * | Students select (16.0 credits) of additional general education electives with a minimum of one course in each of the following categories:
|
| ** | Students completing the Business Analytics co-major must do so in conjunction with a primary business major. Students must select a primary major from the following list:
|
| *** | Occasionally, departments can also offer special topics courses and independent studies on emerging areas of analytics. These courses may be substituted with department chair approval. |
| † | The following groupings of courses are recommended by departments for their respective career pathways. Students are strongly encouraged to complete three courses for at least one career pathway, based on their other major(s) and career goals. Accounting: Economics: Finance: Management Information Systems: Marketing: (Even though only three will be counted toward the BA co-major/minor, we recommend that the students use their primary major or free business electives to complete all of the courses below in order to develop a solid foundation. Note that MKTG 366 and STAT 331 employ similar techniques and MKTG 367 and STAT 335 employ similar techniques.) Operations and Supply Chain Management: |
Writing-Intensive Course Requirements
In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.
A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.
Sample Plan of Study
4 year, no co-op
| First Year | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| BUSN 101 | 4.0 | BUSN 102 | 4.0 | ACCT 115 | 4.0 | VACATION | |
| ECON 201 | 4.0 | ECON 202 | 4.0 | CIVC 101 | 1.0 | ||
| ENGL 101 or 111 | 3.0 | ENGL 102 or 112 | 3.0 | ENGL 103 or 113 | 3.0 | ||
| MATH 101 | 4.0 | MATH 102 | 4.0 | PSY 101 | 3.0 | ||
| UNIV B101 | 1.0 | Select one of the following: | 3.0 | ||||
| General Education elective | 3.0 | ||||||
| 16 | 15 | 17 | 0 | ||||
| Second Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| ACCT 116 | 4.0 | INTB 200 | 4.0 | FIN 301 | 4.0 | VACATION | |
| BLAW 201 | 4.0 | MIS 200 | 4.0 | MKTG 201 | 4.0 | ||
| COM 270 | 3.0 | STAT 202 | 4.0 | OPM 200 | 4.0 | ||
| STAT 201 | 4.0 | Select one of the following: | 3.0 | Any 200 - 399 English (ENGL) course | 3.0 | ||
| 15 | 15 | 15 | 0 | ||||
| Third Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| ORGB 300 | 4.0 | BSAN 360 | 4.0 | MIS 343 | 4.0 | VACATION | |
| PHIL 105 | 3.0 | Primary Major course* | 4.0 | Society and Culture elective | 3.0 | ||
| Primary Major courses* | 8.0 | History elective | 4.0 | Primary Major courses* | 8.0 | ||
| Science elective | 3.0 | ||||||
| 15 | 15 | 15 | 0 | ||||
| Fourth Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | ||
| UNIV B201 | 1.0 | MGMT 450 | 4.0 | BSAN 460 | 4.0 | ||
| Primary Major Course* | 4.0 | STAT 331 | 4.0 | Primary Major course* | 4.0 | ||
| Business Analytics elective | 4.0 | Primary Major course* | 4.0 | Social Science elective | 3.0 | ||
| Fine Arts elective | 3.0 | Business Analytics elective | 4.0 | General Education electives | 6.0 | ||
| General Education elective | 3.0 | ||||||
| 15 | 16 | 17 | |||||
| Total Credits 186 | |||||||
| * | See degree requirements for a list of business majors that may be completed in conjunction with the business analytics major. |
4 year, 1 co-op
| First Year | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| BUSN 101 | 4.0 | BUSN 102 | 4.0 | ACCT 115 | 4.0 | VACATION | |
| ECON 201 | 4.0 | ECON 202 | 4.0 | CIVC 101 | 1.0 | ||
| ENGL 101 or 111 | 3.0 | ENGL 102 | 3.0 | COOP 101* | 1.0 | ||
| MATH 101 | 4.0 | MATH 102 | 4.0 | ENGL 103 or 113 | 3.0 | ||
| UNIV B101 | 1.0 | PSY 101 | 3.0 | ||||
| Select one of the following: | 3.0 | ||||||
| General Education elective | 3.0 | ||||||
| 16 | 15 | 18 | 0 | ||||
| Second Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| ACCT 116 | 4.0 | INTB 200 | 4.0 | FIN 301 | 4.0 | ORGB 300 | 4.0 |
| BLAW 201 | 4.0 | MIS 200 | 4.0 | MKTG 201 | 4.0 | PHIL 105 | 3.0 |
| COM 270 | 3.0 | STAT 202 | 4.0 | OPM 200 | 4.0 | Primary Major courses** | 8.0 |
| STAT 201 | 4.0 | Select one of the following: | 3.0 | Any 200 - 399 English (ENGL) course | 3.0 | ||
| 15 | 15 | 15 | 15 | ||||
| Third Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| COOP EXPERIENCE* | COOP EXPERIENCE* | BSAN 360 | 4.0 | MIS 343 | 4.0 | ||
| Primary Major course** | 4.0 | Society and Culture elective | 3.0 | ||||
| History elective | 4.0 | Primary Major courses** | 8.0 | ||||
| Science elective | 3.0 | ||||||
| 0 | 0 | 15 | 15 | ||||
| Fourth Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | ||
| UNIV B201 | 1.0 | MGMT 450 | 4.0 | BSAN 460 | 4.0 | ||
| Primary Major course** | 4.0 | STAT 331 | 4.0 | Primary Major course** | 4.0 | ||
| Business Analytics elective | 4.0 | Primary Major course** | 4.0 | Social Science elective | 3.0 | ||
| Fine Arts elective | 3.0 | Business Analytics elective | 4.0 | General Education electives | 5.0 | ||
| General Education elective | 3.0 | ||||||
| 15 | 16 | 16 | |||||
| Total Credits 186 | |||||||
| * | COOP 101 registration is determined by the co-op cycle assigned and may be scheduled in a different term. Select students may be eligible to take COOP 001 in place of COOP 101. Co-op cycles may vary. Students are assigned a co-op cycle (fall/winter, spring/summer, summer-only) based on their co-op program (4-year, 5-year) and major. |
| ** | See degree requirements for a list of business majors that may be completed in conjunction with the business analytics major. |
5 year, 3 co-op
| First Year | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| BUSN 101 | 4.0 | BUSN 102 | 4.0 | ACCT 115 | 4.0 | VACATION | |
| ECON 201 | 4.0 | ECON 202 | 4.0 | COOP 101* | 1.0 | ||
| ENGL 101 or 111 | 3.0 | ENGL 102 or 112 | 3.0 | CIVC 101 | 1.0 | ||
| MATH 101 | 4.0 | MATH 102 | 4.0 | ENGL 103 or 113 | 3.0 | ||
| UNIV B101 | 1.0 | PSY 101 | 3.0 | ||||
| Select one of the following: | 3.0 | ||||||
| General Education elective | 3.0 | ||||||
| 16 | 15 | 18 | 0 | ||||
| Second Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| COOP EXPERIENCE** | COOP EXPERIENCE** | ACCT 116 | 4.0 | INTB 200 | 4.0 | ||
| BLAW 201 | 4.0 | MIS 200 | 4.0 | ||||
| COM 270 | 3.0 | STAT 202 | 4.0 | ||||
| STAT 201 | 4.0 | Select one of the following: | 3.0 | ||||
| 0 | 0 | 15 | 15 | ||||
| Third Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| COOP EXPERIENCE** | COOP EXPERIENCE** | FIN 301 | 4.0 | ORGB 300 | 4.0 | ||
| MKTG 201 | 4.0 | PHIL 105 | 3.0 | ||||
| OPM 200 | 4.0 | Primary Major courses** | 8.0 | ||||
| Any 200 - 399 English (ENGL) course | 3.0 | ||||||
| 0 | 0 | 15 | 15 | ||||
| Fourth Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| COOP EXPERIENCE* | COOP EXPERIENCE* | BSAN 360 | 4.0 | MIS 343 | 4.0 | ||
| Primary Major course** | 4.0 | Society and Culture elective | 3.0 | ||||
| History elective | 4.0 | Primary Major courses** | 8.0 | ||||
| Science elective | 3.0 | ||||||
| 0 | 0 | 15 | 15 | ||||
| Fifth Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | ||
| UNIV B201 | 1.0 | MGMT 450 | 4.0 | BSAN 460 | 4.0 | ||
| Primary Major course** | 4.0 | STAT 331 | 4.0 | Primary Major course** | 4.0 | ||
| Business Analytics elective | 4.0 | Primary Major course** | 4.0 | Social Science elective | 3.0 | ||
| Fine Arts elective | 3.0 | Business Analytics elective | 4.0 | General Education electives | 5.0 | ||
| General Education elective | 3.0 | ||||||
| 15 | 16 | 16 | |||||
| Total Credits 186 | |||||||
| * | COOP 101 registration is determined by the co-op cycle assigned and may be scheduled in a different term. Select students may be eligible to take COOP 001 in place of COOP 101. Co-op cycles may vary. Students are assigned a co-op cycle (fall/winter, spring/summer, summer-only) based on their co-op program (4-year, 5-year) and major. |
| ** | See degree requirements for a list of business majors that may be completed in conjunction with the business analytics major. |
Co-Op/Career Opportunities
Visit the Drexel Steinbright Career Development Center page for more detailed information on co-op and post-graduate opportunities. To learn more about career opportunities and resources, see the Career Guides provided by the Steinbright Career Development Center.
Facilities
LeBow College of Business opened its 12-story, 177,500-square-foot home, Gerri C. LeBow Hall in September 2013. Located in the heart of Drexel University campus, it forms a gateway to Drexel and serves as a backdrop to the historic statue of A.J. Drexel (Moses Ezekiel, 1904).
The building’s organization unites the school’s various constituencies around a five-story-high atrium ringed by 15 classrooms of varying sizes and configurations, including a finance trading lab. The atrium is immediately accessible from main entrances at the three corners of the building. An open stair within the atrium leads to a 300-seat auditorium, 100-seat lecture hall, and a behavioral studies lab one floor below. Other amenities consist of 19 collaboration rooms, 3,500 square feet of student lounges and quiet study areas, a bank of four elevators and full ADA accessibility, and an event space with catering capacity. The building's upper floors contain faculty and staff offices interspersed with seminar and conference rooms.
Gerri C. LeBow Hall brings together faculty, students, and staff in a state-of-the-art building on the University City campus. Please visit the LeBow College of Business webpage, the Behavioral Lab webpage, the Finance Trading Lab webpage, and the SAP Next-Gen webpage to learn more about Gerri C. LeBow Hall.
