Business Analytics

Co-Major: Business Analytics
Degree Awarded: Bachelor of Science in Business Administration (BSBA)
Calendar Type: Quarter
Total Credit Hours: 186.0
Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years)
Classification of Instructional Programs (CIP) code: 52.1304
Standard Occupational Classification (SOC) code: 13-2053; 15-2011; 25-1011

The Business Analytics program is a  "co-major"

About the Program

How does a company design an effective social media campaign for its brand new product? How does a bank make credit card offers or detect fraud? How does a chain store stock its shelves with just the right products at the right price? Technology has made it possible to collect, store, process, and analyze massive data sets that can help businesses make better decisions; however, there remains a gap that can only be filled by those with a background in business analytics. From the junior analyst providing daily reports on production to the CEO seeking to transform their business, all are looking for guidance and talent in business analytics.

LeBow students are uniquely positioned to address descriptive, diagnostic, predictive, prescriptive, and preemptive questions across the business analytics life cycle from the corporate generation of data through the application and impact on managerial and leadership decision-making and innovation.

Ranked second in a Computerworld survey on the most difficult skills to find, business analytics expertise is not only scarce, but in demand. McKinsey Global Institute reports that the United States could face a shortage of between 140,000 and 190,000 individuals who possess business analytics skills and an additional 1.5 million managers with the skills to implement the results.

Examples of business analytics jobs include BA strategy consultants, business intelligence and performance management consultants, advanced analytics, and optimization consultants.

Because students in this co-major are required to choose a major in one of the functional areas of business, the curriculum enables students to tailor the program to their interests and anticipated career path.

Students complete the Business Analytics co-major in conjunction with one of the following majors: 


An additional distinguishing feature of the Business Analytics co-major is the required senior project (BSAN 460) where students work in small teams on business analytics projects that utilize real-world data. The projects require students to bring together all the key elements of the business analytics curriculum to derive insights for a business challenge. Experiencing this data-driven decision process is invaluable career preparation.

 Degree Requirements

General Education Requirements
CIVC 101Introduction to Civic Engagement1.0
COM 270 [WI] Business Communication3.0
COOP 101Career Management and Professional Development1.0
ENGL 101Composition and Rhetoric I: Inquiry and Exploratory Research3.0
or ENGL 111 English Composition I
ENGL 102Composition and Rhetoric II: Advanced Research and Evidence-Based Writing3.0
or ENGL 112 English Composition II
ENGL 103Composition and Rhetoric III: Themes and Genres3.0
or ENGL 113 English Composition III
MATH 101Introduction to Analysis I4.0
MATH 102Introduction to Analysis II4.0
PHIL 105Critical Reasoning3.0
PSY 101General Psychology I3.0
UNIV B101The Drexel Experience1.0
UNIV B201 [WI] Career Management1.0
English Literature elective3.0
Fine Arts elective3.0
History elective4.0
Science Requirement6.0
Select two courses from the following:
Applied Cells, Genetics & Physiology
Applied Biological Diversity, Ecology & Evolution
Applied Chemistry
Applied Physics
General Education electives *16.0
Business Requirements
ACCT 115Financial Accounting Foundations4.0
ACCT 116Managerial Accounting Foundations4.0
BLAW 201Business Law I4.0
BUSN 101Foundations of Business I4.0
BSAN 160Business Analytics and Data Visualization4.0
BUSN 102Foundations of Business II4.0
ECON 201Principles of Microeconomics4.0
ECON 202Principles of Macroeconomics4.0
FIN 301Introduction to Finance4.0
INTB 200International Business4.0
MGMT 450Strategy and Competitive Advantage4.0
MIS 200Management Information Systems4.0
MKTG 201Introduction to Marketing Management4.0
OPM 200Operations Management4.0
ORGB 300 [WI] Organizational Behavior4.0
STAT 201Introduction to Business Statistics4.0
STAT 202Business Statistics II4.0
Primary Major Courses **32.0
Business Analytics Requirements
BSAN 360Programming for Data Analytics4.0
BSAN 460Business Analytics Senior Project4.0
MIS 343Database Design and Implementation4.0
STAT 331Introduction to Data Mining for Business4.0
Business Analytics Electives
Select two of the following:8.0
Applied Econometrics
Time Series Econometrics
Customer Analytics
Data-Driven Digital Marketing
Linear Models for Decision Making
Advanced Decision Making and Simulation
Optimization in Finance
Introduction to Experimental Design
Total Credits186.0

Writing-Intensive Course Requirements

In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.

A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.

Sample Plan of Study

4 year, no co-op

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BUSN 1014.0BUSN 1024.0ACCT 1154.0VACATION
ECON 2014.0ECON 2024.0CIVC 1011.0 
ENGL 101 or 1113.0ENGL 102 or 1123.0ENGL 103 or 1133.0 
MATH 1014.0MATH 1024.0PSY 1013.0 
UNIV B1011.0 Select one of the following:3.0 
   
   
   
  General Education elective3.0 
 16 15 17 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
ACCT 1164.0INTB 2004.0FIN 3014.0VACATION
BLAW 2014.0MIS 2004.0MKTG 2014.0 
COM 2703.0STAT 2024.0OPM 2004.0 
STAT 2014.0Select one of the following:3.0Any 200 - 399 English (ENGL) course3.0 
   
   
   
 15 15 15 0
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
ORGB 3004.0BSAN 3604.0MIS 3434.0VACATION
PHIL 1053.0Primary Major course*4.0Society and Culture elective3.0 
Primary Major courses*8.0History elective4.0Primary Major courses*8.0 
 Science elective3.0  
 15 15 15 0
Fourth Year
FallCreditsWinterCreditsSpringCredits 
UNIV B2011.0MGMT 4504.0BSAN 4604.0 
Primary Major Course*4.0STAT 3314.0Primary Major course*4.0 
Business Analytics elective4.0Primary Major course*4.0Social Science elective3.0 
Fine Arts elective3.0Business Analytics elective4.0General Education electives6.0 
General Education elective3.0   
 15 16 17 
Total Credits 186

4 year, 1 co-op

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BUSN 1014.0BUSN 1024.0ACCT 1154.0VACATION
ECON 2014.0ECON 2024.0CIVC 1011.0 
ENGL 101 or 1113.0ENGL 1023.0COOP 101*1.0 
MATH 1014.0MATH 1024.0ENGL 103 or 1133.0 
UNIV B1011.0 PSY 1013.0 
  Select one of the following:3.0 
   
   
   
  General Education elective3.0 
 16 15 18 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
ACCT 1164.0INTB 2004.0FIN 3014.0ORGB 3004.0
BLAW 2014.0MIS 2004.0MKTG 2014.0PHIL 1053.0
COM 2703.0STAT 2024.0OPM 2004.0Primary Major courses**8.0
STAT 2014.0Select one of the following:3.0Any 200 - 399 English (ENGL) course3.0 
   
   
   
 15 15 15 15
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
COOP EXPERIENCE*COOP EXPERIENCE*BSAN 3604.0MIS 3434.0
  Primary Major course**4.0Society and Culture elective3.0
  History elective4.0Primary Major courses**8.0
  Science elective3.0 
 0 0 15 15
Fourth Year
FallCreditsWinterCreditsSpringCredits 
UNIV B2011.0MGMT 4504.0BSAN 4604.0 
Primary Major course**4.0STAT 3314.0Primary Major course**4.0 
Business Analytics elective4.0Primary Major course**4.0Social Science elective3.0 
Fine Arts elective3.0Business Analytics elective4.0General Education electives5.0 
General Education elective3.0   
 15 16 16 
Total Credits 186

 5 year, 3 co-op

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BUSN 1014.0BUSN 1024.0ACCT 1154.0VACATION
ECON 2014.0ECON 2024.0COOP 101*1.0 
ENGL 101 or 1113.0ENGL 102 or 1123.0CIVC 1011.0 
MATH 1014.0MATH 1024.0ENGL 103 or 1133.0 
UNIV B1011.0 PSY 1013.0 
  Select one of the following:3.0 
   
   
   
  General Education elective3.0 
 16 15 18 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
COOP EXPERIENCE**COOP EXPERIENCE**ACCT 1164.0INTB 2004.0
  BLAW 2014.0MIS 2004.0
  COM 2703.0STAT 2024.0
  STAT 2014.0Select one of the following:3.0
   
   
   
 0 0 15 15
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
COOP EXPERIENCE**COOP EXPERIENCE**FIN 3014.0ORGB 3004.0
  MKTG 2014.0PHIL 1053.0
  OPM 2004.0Primary Major courses**8.0
  Any 200 - 399 English (ENGL) course3.0 
 0 0 15 15
Fourth Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
COOP EXPERIENCE*COOP EXPERIENCE*BSAN 3604.0MIS 3434.0
  Primary Major course**4.0Society and Culture elective3.0
  History elective4.0Primary Major courses**8.0
  Science elective3.0 
 0 0 15 15
Fifth Year
FallCreditsWinterCreditsSpringCredits 
UNIV B2011.0MGMT 4504.0BSAN 4604.0 
Primary Major course**4.0STAT 3314.0Primary Major course**4.0 
Business Analytics elective4.0Primary Major course**4.0Social Science elective3.0 
Fine Arts elective3.0Business Analytics elective4.0General Education electives5.0 
General Education elective3.0   
 15 16 16 
Total Credits 186

 

Co-Op/Career Opportunities

Visit the Drexel Steinbright Career Development Center page for more detailed information on co-op and post-graduate opportunities. To learn more about career opportunities and resources, see the Career Guides provided by the Steinbright Career Development Center.

Facilities

LeBow College of Business opened its 12-story, 177,500-square-foot home, Gerri C. LeBow Hall in September 2013. Located in the heart of Drexel University campus, it forms a gateway to Drexel and serves as a backdrop to the historic statue of A.J. Drexel (Moses Ezekiel, 1904). 

The building’s organization unites the school’s various constituencies around a five-story-high atrium ringed by 15 classrooms of varying sizes and configurations, including a finance trading lab. The atrium is immediately accessible from main entrances at the three corners of the building. An open stair within the atrium leads to a 300-seat auditorium, 100-seat lecture hall, and a behavioral studies lab one floor below. Other amenities consist of 19 collaboration rooms, 3,500 square feet of student lounges and quiet study areas, a bank of four elevators and full ADA accessibility, and an event space with catering capacity. The building's upper floors contain faculty and staff offices interspersed with seminar and conference rooms. 

Gerri C. LeBow Hall brings together faculty, students, and staff in a state-of-the-art building on the University City campus. Please visit the LeBow College of Business webpage, the Behavioral Lab webpage, the Finance Trading Lab webpage, and the SAP Next-Gen webpage to learn more about Gerri C. LeBow Hall.

Business Analytics Faculty

Murugan Anandarajan, PhD (Drexel University) Interim Associate Dean for Academic Affairs. Professor. Cyber crime, strategic management of information technology, unstructured data mining, individual internet usage behavior (specifically abuse and addiction), application of artificial intelligence techniques in forensic accounting and ophthalmology.
Orakwue B. Arinze, PhD (London School of Economics). Professor. Client/Server computing; Enterprise Application Software (EAS)/Enterprise Resource Planning Software (ERP); knowledge-based and decision support applications in operations management.
Hande Benson, PhD (Princeton University). Professor. Interior-point methods, Large Scale Optimization, Mathematical Programming, Nonlinear Optimization, Operations and Supply Chain Optimization, Optimization Software, Portfolio Optimization
Qizhi Dai, PhD (University of Minnesota). Associate Professor. Business Value of Information Technology, eCommerce, Economics of Information Technology, Information System Management.
Michaela Draganska, PhD (Kellogg School of Management, Northwestern University) Department of Marketing. Associate Professor. Advertising strategy, product assortment decisions, new product positioning, distribution channels. Marketing analytics and big data, marketing communications, marketing research, marketing strategy, technology and innovation.
Elea Feit, PhD (University of Michigan) Department of Marketing. Assistant Professor. Bayesian hierarchical models, interactive (eCommerce), marketing research, missing data.
Christopher Gaffney, PhD (Rutgers University, New Brunswick). Assistant Clinical Professor. Applied Probability, Decision Theory, Risk Analysis
David Gefen, PhD (Georgia State University) Provost Distinguished Research Professor. Professor. Strategic IT management; IT development and implementation management; research methodology; managing the adoption of large IT systems, such as MRP II, ERP, and expert systems; research methodology, eCommerce; Online Auctions; Outsourcing; SAS; Technology Adoption.
Jinwook Lee, PhD (Rutgers University, New Brunswick). Assistant Professor. Decision Models, Mathematical Programming, Risk Assessment Stochastic Optimization, Stochastic Processes.
Merrill W. Liechty, PhD (Duke University). Clinical Professor. Bayesian statistics, portfolio selection, higher moment estimation, higher moment estimation, Markov Chain Monte Carlo
Bruce D. McCullough, PhD (University of Texas Austin). Professor. Applied Econometrics, Data Mining, Econometric Techniques, Reliability of Statistical and Econometric Software.
Samir Shah, DPS (Pace University). Clinical Professor. Drexel University's Provost Fellow India Partnerships
Chaojiang Wu, PhD (University of Cincinnnati). Assistant Professor. Computational Statistics, Data Analytics, Data Mining, Decision Models, Predictive Analytics
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