Business Analytics
Co-Major: Business Analytics
Degree Awarded: Bachelor of Science in Business Administration (BSBA)
Calendar Type: Quarter
Total Credit Hours: 186.0
Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years)
Classification of Instructional Programs (CIP) code: 52.1301
Standard Occupational Classification (SOC) code: 11-1021
The Business Analytics program is a "co-major"
About the Program
How does a company design an effective social media campaign for its brand new product? How does a bank make credit card offers or detect fraud? How does a chain store stock its shelves with just the right products at the right price? Technology has made it possible to collect, store, process and analyze massive data sets that can help businesses make better decisions. However, there remains a gap that can only be filled by those with a background in business analytics. From the junior analyst providing daily reports on production to the CEO seeking to transform his or her business, all are looking for guidance and talent in business analytics.
LeBow students are uniquely positioned to address descriptive, diagnostic, predictive, prescriptive and pre-emptive questions across the business analytics lifecycle from the corporate generation of data through the application and impact on managerial and leadership decision-making and innovation.
Ranked second in a Computerworld survey on the most difficult skills to find, Business Analytics expertise is not only scarce, but in demand. McKinsey Global Institute reports that the United States could face a shortage of between 140,000 and 190,000 individuals who possess Business Analytics skills and an additional 1.5 million managers with the skills to implement the results.
Example business analytics jobs include, BA Strategy Consultants, Business Intelligence and Performance Management Consultants, Advanced Analytics, Optimization Consultants.
Because students in this co-major are required to choose a major in one of the functional areas of business, the curriculum enables students to tailor the program to their interests and anticipated career path.
Students complete the business analytics co-major in conjunction with one of the following majors:
- Accounting
- Finance
- International Business
- Legal Studies
- Management Information Systems
- Marketing
- Operations & Supply Chain Management
An additional distinguishing feature of the business analytics co-major is the required senior project (BUSN 460) where students work in small teams on real business analytics projects from LeBow College’s corporate partners. The projects require students to bring together all the key elements of the business analytics curriculum to derive business insights for a company’s current business challenges. Experiencing this data driven decision-making process is invaluable career preparation.
Degree Requirements
| General Education Requirements | ||
| CIVC 101 | Introduction to Civic Engagement | 1.0 |
| COM 270 [WI] | Business Communication | 3.0 |
| ENGL 101 | Composition and Rhetoric I: Inquiry and Exploratory Research | 3.0 |
| ENGL 102 | Composition and Rhetoric II: Advanced Research and Evidence-Based Writing | 3.0 |
| ENGL 103 | Composition and Rhetoric III: Themes and Genres | 3.0 |
| MATH 101 | Introduction to Analysis I | 4.0 |
| MATH 102 | Introduction to Analysis II | 4.0 |
| PHIL 105 | Critical Reasoning | 3.0 |
| PSY 101 | General Psychology I | 3.0 |
| UNIV B101 [WI] | The Drexel Experience | 2.0 |
| English Literature elective | 3.0 | |
| Fine Arts elective | 3.0 | |
| History elective | 4.0 | |
| Science Requirement | 6.0 | |
| Select two courses from the following: | ||
| Applied Cells, Genetics & Physiology | ||
or BIO 101 | Applied Biological Diversity, Ecology & Evolution | |
| Applied Chemistry | ||
| Applied Physics | ||
| General Education electives * | 21.0 | |
| Business Requirements | ||
| ACCT 115 | Financial Accounting Foundations | 4.0 |
| ACCT 116 | Managerial Accounting Foundations | 4.0 |
| BLAW 201 | Business Law I | 4.0 |
| BUSN 101 | Foundations of Business I | 4.0 |
| BUSN 102 | Foundations of Business II | 4.0 |
| ECON 201 | Principles of Microeconomics | 4.0 |
| ECON 202 | Principles of Macroeconomics | 4.0 |
| FIN 301 | Introduction to Finance | 4.0 |
| INTB 200 | International Business | 4.0 |
| MGMT 450 | Strategy and Competitive Advantage | 4.0 |
| MIS 200 | Management Information Systems | 4.0 |
| MKTG 201 | Introduction to Marketing Management | 4.0 |
| OPM 200 | Operations Management | 4.0 |
| ORGB 300 [WI] | Organizational Behavior | 4.0 |
| STAT 201 | Introduction to Business Statistics | 4.0 |
| STAT 202 | Business Statistics II | 4.0 |
| Primary Major Courses ** | 32.0 | |
| Business Analytics Requirements | ||
| BUSN 260 | Introduction to Business Analytics | 4.0 |
| BUSN 460 | Business Analytics Senior Project | 4.0 |
| Select one of the following: | 4.0 | |
| Programming for Data Analytics | ||
| Predictive Business Analytics with Relational Database Data | ||
| Business Analytics Electives | ||
| Select three of the following: | 12.0 | |
| Programming for Data Analytics | ||
| Microeconomics | ||
| Applied Econometrics | ||
| Time Series Econometrics | ||
| Systems Analysis and Design | ||
| Database Design and Implementation | ||
| Predictive Business Analytics with Relational Database Data | ||
| Information System Project Management | ||
| Marketing Insights | ||
| Customer Analytics | ||
| Data-Driven Digital Marketing | ||
| Linear Models for Decision Making | ||
| Advanced Decision Making and Simulation | ||
| Decision Models for the Public Sector | ||
| Introduction to Data Mining for Business | ||
| Introduction to Experimental Design | ||
| Total Credits | 186.0 | |
| * | Students select seven (21.0 credits) of additional general education electives with a minimum of one course in each of the following categories:
|
| ** | Students completing the Business Analytics co-major must do so in conjunction with a primary business major. Students must select a primary major from the following list:
|
| *** | Occasionally, departments can also offer special topics courses and independent studies on emerging areas of analytics. These courses may be substituted with department chair approval. |
| † | The following groupings of courses are recommended by departments for their respective career pathways. Students are strongly encouraged to complete three courses for at least one career pathway, based on their other major(s) and career goals. Accounting: Economics: Finance: Management Information Systems: Marketing: (Even though only three will be counted toward the BA co-major/minor, we recommend that the students use their primary major or free business electives to complete all of the courses below in order to develop a solid foundation. Note that MKTG 366 and STAT 331 employ similar techniques and MKTG 367 and STAT 335 employ similar techniques.) Operations and Supply Chain Management: |
Sample Plan of Study
| Term 1 | Credits | |
|---|---|---|
| BUSN 101 | Foundations of Business I | 4.0 |
| ECON 201 | Principles of Microeconomics | 4.0 |
| ENGL 101 | Composition and Rhetoric I: Inquiry and Exploratory Research | 3.0 |
| MATH 101 | Introduction to Analysis I | 4.0 |
| UNIV B101 [WI] | The Drexel Experience | 1.0 |
| Term Credits | 16.0 | |
| Term 2 | ||
| BUSN 102 | Foundations of Business II | 4.0 |
| ECON 202 | Principles of Macroeconomics | 4.0 |
| ENGL 102 | Composition and Rhetoric II: Advanced Research and Evidence-Based Writing | 3.0 |
| MATH 102 | Introduction to Analysis II | 4.0 |
| Term Credits | 15.0 | |
| Term 3 | ||
| ACCT 115 | Financial Accounting Foundations | 4.0 |
| CIVC 101 | Introduction to Civic Engagement | 1.0 |
| ENGL 103 | Composition and Rhetoric III: Themes and Genres | 3.0 |
| PSY 101 | General Psychology I | 3.0 |
| Select one of the following: | 3.0 | |
| Applied Cells, Genetics & Physiology Applied Biological Diversity, Ecology & Evolution | ||
| Applied Chemistry | ||
| Applied Physics | ||
| General Education elective | 3.0 | |
| Term Credits | 17.0 | |
| Term 4 | ||
| ACCT 116 | Managerial Accounting Foundations | 4.0 |
| BLAW 201 | Business Law I | 4.0 |
| COM 270 [WI] | Business Communication | 3.0 |
| STAT 201 | Introduction to Business Statistics | 4.0 |
| Term Credits | 15.0 | |
| Term 5 | ||
| INTB 200 | International Business | 4.0 |
| MIS 200 | Management Information Systems | 4.0 |
| STAT 202 | Business Statistics II | 4.0 |
| Select one of the following: | 3.0 | |
| Applied Biological Diversity, Ecology & Evolution Applied Cells, Genetics & Physiology | ||
| Applied Chemistry | ||
| Applied Physics | ||
| Term Credits | 15.0 | |
| Term 6 | ||
| Any 200-399 English (ENGL) course | 3.0 | |
| FIN 301 | Introduction to Finance | 4.0 |
| MKTG 201 | Introduction to Marketing Management | 4.0 |
| OPM 200 | Operations Management | 4.0 |
| Term Credits | 15.0 | |
| Term 7 | ||
| BUSN 260 | Introduction to Business Analytics | 4.0 |
| ORGB 300 [WI] | Organizational Behavior | 4.0 |
| PHIL 105 | Critical Reasoning | 3.0 |
| Primary Major Course* | 4.0 | |
| Term Credits | 15.0 | |
| Term 8 | ||
| History elective | 4.0 | |
| Primary Major Course* | 4.0 | |
| Science elective | 3.0 | |
| Pick one of the following: | 4.0 | |
| Programming for Data Analytics | ||
| Predictive Business Analytics with Relational Database Data | ||
| Term Credits | 15.0 | |
| Term 9 | ||
| Society and Culture elective | 3.0 | |
| Business Analytics Elective | 4.0 | |
| Primary Major Courses* | 8.0 | |
| Term Credits | 15.0 | |
| Term 10 | ||
| UNIV B201 | Career Management | 1.0 |
| Primary Major Course* | 4.0 | |
| Business Analytics Elective | 4.0 | |
| Fine Arts elective | 3.0 | |
| General education elective | 3.0 | |
| Term Credits | 15.0 | |
| Term 11 | ||
| MGMT 450 | Strategy and Competitive Advantage | 4.0 |
| Primary Major courses* | 8.0 | |
| Business Analytics Elective | 4.0 | |
| Term Credits | 16.0 | |
| Term 12 | ||
| BUSN 460 | Business Analytics Senior Project | 4.0 |
| Primary Major course* | 4.0 | |
| Social Science elective | 3.0 | |
| General education elective | 6.0 | |
| Term Credits | 17.0 | |
| Total Credit: 186.0 | ||
| * | See degree requirements for a list of business majors that may be completed in conjunction with the business analytics major. |
Co-Op/Career Opportunities
Visit the Drexel Steinbright Career Development Center page for more detailed information on co-op and post-graduate opportunities. To learn more about career opportunities and resources see the Career Guides provided by the Steinbright Career Development Center.
Requirements
- No more than 2 courses or 8.0 credits required by a student’s major may be counted towards this minor.
- A grade of “C” (2.0) or better must be earned for each course in this minor for it to be counted.
- No more than two transfer courses may be used to complete this minor. Transfer credits must be taken before matriculated at Drexel.
- Students should check the pre-requisites of all classes when selecting electives. It is the responsibility of the student to know pre-requisites.
- Business administration, business & engineering and economic students may complete any of the business minors, including: economics, finance, international economics, legal studies, management information systems, marketing, organizational management, technology innovation management, and operations & supply chain management.
- Cannot do a major and a minor in the same field of study.
All prospective students should meet with an advisor from the College as soon as possible. Call 215.895.2110 to set up an appointment.
Minor in Business Analytics
How does a company design an effective social media campaign for its brand new product? How does a bank make credit card offers or detect fraud? How does a chain store stock its shelves with just the right products at the right price? Technology has made it possible to collect, store, process and analyze massive data sets that can help businesses make better decisions. However, there remains a gap that can only be filled by those with a background in business analytics. From the junior analyst providing daily reports on production to the CEO seeking to transform his or her business, all are looking for guidance and talent in business analytics.
LeBow students are uniquely positioned to address descriptive, diagnostic, predictive, prescriptive and pre-emptive questions across the business analytics lifecycle from the corporate generation of data through the application and impact on managerial and leadership decision-making and innovation.
Ranked second in a Computerworld survey on the most difficult skills to find, Business Analytics expertise is not only scarce, but in demand. McKinsey Global Institute reports that the United States could face a shortage of between 140,000 and 190,000 individuals who possess Business Analytics skills and an additional 1.5 million managers with the skills to implement the results.
The Business Analytics minor at LeBow consists of basic courses in statistics, operations research, and management information systems as well as advanced courses in management information systems, statistics/econometrics, and modeling. The curriculum enables students to tailor the program to their interests and anticipated career path.
One of the distinguishing features of the business analytics minor is the required senior project (BUSN 460) where students work in small teams on real business analytics projects from LeBow College’s corporate partners. The projects require students to bring together all the key elements of the business analytics curriculum to derive business insights for a company’s current business challenges. Experiencing this data driven decision making process is invaluable career preparation.
| BUSN 260 | Introduction to Business Analytics | 4.0 |
| BUSN 360 | Programming for Data Analytics | 4.0 |
| or MIS 349 | Predictive Business Analytics with Relational Database Data | |
| BUSN 460 | Business Analytics Senior Project | 4.0 |
| Business Analytics electives (select three of the following): | 12.0 | |
| Programming for Data Analytics | ||
| Microeconomics | ||
| Applied Econometrics | ||
| Time Series Econometrics | ||
| Systems Analysis and Design | ||
| Database Design and Implementation | ||
| Predictive Business Analytics with Relational Database Data | ||
| Information System Project Management | ||
| Marketing Insights | ||
| Customer Analytics | ||
| Data-Driven Digital Marketing | ||
| Linear Models for Decision Making | ||
| Advanced Decision Making and Simulation | ||
| Decision Models for the Public Sector | ||
| Introduction to Data Mining for Business | ||
| Introduction to Experimental Design | ||
| Total Credits | 24.0 | |
| * | The following groupings of courses are recommended by departments for their respective career pathways. Students are strongly encouraged to complete three courses for at least one career pathway, based on their other major(s) and career goals. Accounting: Economics: Finance: Management Information Systems: Marketing: (Even though only three will be counted toward the BA co-major/minor, we recommend that the students use their primary major or free business electives to complete all of the courses below in order to develop a solid foundation. Note that MKTG 366 and STAT 331 employ similar techniques and MKTG 367 and STAT 335 employ similar techniques.) Operations and Supply Chain Management: |
Facilities
In fall 2013, LeBow College opened its 12-story, Gerri C. LeBow Hall, with a finance trading lab, behavioral studies lab and integrated teaching technology in all classrooms. The new building features two lecture halls, 15 classrooms of varying sizes and seating configurations, including case study rooms and cluster classrooms designed to facilitate group work. Other amenities consist of extensive areas of student spaces, including 12 collaboration rooms, two quiet study areas, and 3,500 square feet of student lounges. Gerri C. LeBow Hall brings together faculty, students and staff, in a state of the art building on the University City campus. Please visit the LeBow College of Business webpage to learn more about Gerri C. LeBow Hall.
