Entertainment & Arts Management
Major: Entertainment & Arts Management
Degree Awarded: Bachelor of Science (BS)
Calendar Type: Quarter
Total Credit Hours: 183.0
Co-op Options: One Co-op (Four years)
Classification of Instructional Program (CIP) code: 50.1001
Standard Occupational Classification (SOC) code: 13-1011
About the Program
The Entertainment & Arts Management (EAM) program at Drexel University is a nationally ranked, international leader in teaching the business of show business. Our unique program is a business degree, yet one that is based in the entertainment and arts sectors. Students in the Entertainment and Arts Management major choose an area of concentration from media, performing arts, or visual arts management disciplines. The curriculum is designed to prepare students to lead and manage in both commercial and non-profit areas of the field. Concentrations are available in: Cinema and Television, Performing Arts, Dance, Theatre, Visual Arts, Digital Media, and Sports Entertainment. Coursework in the EAM program includes general education, core requirements and features a built-in business minor. Students also enjoy a wide-selection of specialized coursework within their chosen area of concentration.
Unlike other undergraduate programs in this field, students are not required to choose commercial or nonprofit. Our philosophy is to prepare students for leadership careers in the vast world or arts and entertainment. This gives EAM students increased flexibility when choosing their career paths, and a distinct professional advantage in today's ever-changing arts and entertainment industries.
Our Goal
Our overall goal in the EAM program is to prepare students for leadership careers in the entertainment and arts fields by giving them:
- a broad understand of the business of entertainment & the arts, from for-profit commercial entertainment companies to non-profit arts & culture organizations;
- real world work experience;
- creative skills development in the discipline that interests them, and
- expert advice and insight from practicing professionals.
BS/MS Option
Students who complete the Entertainment & Arts Management program may also choose to pursue a graduate degree in Drexel University's Westphal College in television management or arts administration and museum leadership. Students who graduate with a 3.5 GPA in the last two years of the program who apply to the MS in Arts Administration and Museum Leadership are automatically accepted into the MS program. Other graduate degrees within the college are available to students as well.
Dual Degree BS/MBA Option
Students majoring in Entertainment and Arts Management (4-year with co-op) may choose the BS Entertainment and Arts Management/MBA dual degree option. This highly attractive program option combines study in the management of the arts and entertainment industries along with the MBA degree. The program is designed to allow students to complete both the bachelor's degree and the MBA in five years.
Applying to the Dual Degree BS/MBA Option
Freshman applicants to the Entertainment & Arts Management program with a combined Math and Critical Reading SAT score of 1300 and a 3.5 GPA may apply for the BS/MBA program at the time of their initial application to Drexel University. Current students may choose to apply to the dual degree option once they have achieved between 90.0 and 120.0 credits. All students who are accepted into the accelerated program must maintain a 3.2 GPA as an EAM undergraduate, and must submit 2 letters of recommendation and meet minimum GMAT requirements at the time of the application to the MBA program.
Additional Information
For more information about this major, visit the College's Entertainment & Arts Management page.
Degree Requirements
Coursework in the EAM program includes general education and core requirements as well as specialized coursework within the student’s chosen area of concentration and, if applicable, within a specific arts or media discipline. For instance, within the media management concentration, students choose coursework in one of two disciplines: film, video, and screenwriting or digital media. In the performing arts management concentration, students choose coursework in a dance, performing arts, or theatre discipline.
The core requirements provide an overview of the student's future career field and its required key skills and abilities. The core requirements build a foundation for further advanced and specialized courses, taught in the student's area of concentration. At the end of their freshman year, students select one of the following concentrations:
- (A) Visual Arts Management Concentration
- (B) Performing Arts Management
- Dance Concentration
- Performing Arts Concentration
- Theatre Concentration
- (C) Media Management
- Digital Media Concentration
- Cinema and Television Concentration
- (D) Sports Entertainment Concentration
| General Education Requirements | ||
| Written Analysis and Communication Requirements | ||
| ENGL 101 | Composition and Rhetoric I: Inquiry and Exploratory Research | 3.0 |
| or ENGL 111 | English Composition I | |
| ENGL 102 | Composition and Rhetoric II: Advanced Research and Evidence-Based Writing | 3.0 |
| or ENGL 112 | English Composition II | |
| ENGL 103 | Composition and Rhetoric III: Themes and Genres | 3.0 |
| or ENGL 113 | English Composition III | |
| Mathematics and Natural Sciences Requirements | ||
| MATH 101 | Introduction to Analysis I | 4.0 |
| MATH 102 | Introduction to Analysis II | 4.0 |
| PHYS 170 | Electricity and Motion | 3.0 |
| PHYS 171 | Computational Lab for Electricity and Motion | 1.0 |
| PHYS 175 | Light and Sound | 3.0 |
| PHYS 176 | Computational Lab for Light and Sound | 1.0 |
| Arts/Humanities Requirements | ||
| COM 230 | Techniques of Speaking | 3.0 |
| Required Arts and Humanities-students elect a minimum of 6 credits * | 6.0 | |
| Social Science Requirements | ||
| Required Social Science-students elect a minimum of 9.0 credits ** | 9.0 | |
| University Seminar Requirements | ||
| CIVC 101 | Introduction to Civic Engagement | 1.0 |
| COOP 101 | Career Management and Professional Development | 1.0 |
| UNIV A101 | The Drexel Experience | 2.0 |
| Free electives *** | 39.0 | |
| Entertainment and Arts Management Core Requirements | ||
| ACCT 110 | Accounting for Professionals | 4.0 |
| BLAW 201 | Business Law I | 4.0 |
| EAM 130 | Overview of Entertainment and Arts Management | 3.0 |
| EAM 200 | Introduction to the Music Industry | 3.0 |
| EAM 211 | Strategic Management for Entertainment and Arts Management | 3.0 |
| EAM 220 | Law for Entertainment and Arts Management Managers | 3.0 |
| EAM 221 | Copyrights and Trademarks | 3.0 |
| EAM 225 | Financial Management for Entertainment & Arts Managers | 3.0 |
| EAM 308 | Entertainment Promotion and Branding | 3.0 |
| EAM 310 | Social Media in Entertainment | 3.0 |
| EAM 315 | Content Strategies for Digital Products | 3.0 |
| EAM 340 | Artist Representation and Management | 3.0 |
| EAM 420 | Arts, Culture and Society | 3.0 |
| EAM 422 | Human Resources in the Creative Industries | 3.0 |
| EAM 491 | Entertainment and Arts Management Senior Project † | 3.0 |
| ECON 201 | Principles of Microeconomics | 4.0 |
| ECON 202 | Principles of Macroeconomics | 4.0 |
| MIS 200 | Management Information Systems | 4.0 |
| MKTG 201 | Introduction to Marketing Management | 4.0 |
| ORGB 300 [WI] | Organizational Behavior | 4.0 |
| Concentration Requirements | 21.0 | |
| Concentration Electives | 9.0 | |
| Total Credits | 183.0 | |
| * | Students select 6.0 credits of Arts and Humanities requirements: AFAS, ARBC, ARCH 141, ARCH 142, ARCH 143, ARTH, CHIN, COM, DANC 215, DANC 315, FMST, ENGL 111 - ENGL 499, FREN, GER, HBRW, HIST GST, INTR 200, INTR 300 [WI] , ITAL, JAPN, JWST, KOR, LING, MENA, MUSC 130, MUSC 152, MUSC 231, MUSC 234 MUSC 236, MUSC 238, MUSC 323, MUSC 331, MUSC 333, MUSC 336, MUSC 338 [WI] , PBHL, PHIL, PHTO 275 [WI] , PHTO 276 [WI] , PHTO 452 [WI] , PPE, SCRP, SPAN, THTR 221 [WI] , THTR 222 [WI] , TVST, UNIV 241, VSCM 350 [WI] , WGST, WRIT |
| ** | Social Science courses: AFAS, ANTH, CJS, ECON, ENSS, ENVS 260, PBHL, PSCI, PSY, SOC, WGST |
| *** | BS/MBA students should take STAT 201 and FIN 301. Students who take STAT 201 and FIN 301 should not take BUSN 301. |
| † | EAM 491 is a 1.0 credit course, taken 3 times during the senior year, for a total of 3.0 credits. |
Concentration Requirements
A. Visual Arts Management Concentration
| EAM 215 [WI] | Writing for Arts Managers | 3.0 |
| EAM 270 | Audience Development for Arts | 3.0 |
| EAM 301 | Gallery and Collection Management | 3.0 |
| EAM 302 | Exhibition Design | 3.0 |
| EAM 312 | Introduction to Fund Development for the Arts | 3.0 |
| EAM 313 | Volunteer and Board Management | 3.0 |
| EAM 321 | Box Office and Venue Management | 3.0 |
| Select three from the following: | 9.0 | |
| Building Skills in Object Analysis | ||
| Contemporary Art | ||
| Global Material Culture | ||
| OR | ||
| Digital Cultural Heritage | ||
| Explorations in New Media | ||
| User Interface Design I | ||
| Total Credits | 30.0 | |
B. Performing Arts Management Concentration
| EAM 215 [WI] | Writing for Arts Managers | 3.0 |
| EAM 270 | Audience Development for Arts | 3.0 |
| EAM 312 | Introduction to Fund Development for the Arts | 3.0 |
| EAM 313 | Volunteer and Board Management | 3.0 |
| EAM 321 | Box Office and Venue Management | 3.0 |
| EAM 322 | Performing Arts Touring | 3.0 |
| EAM 325 | Producing for Live Entertainment | 3.0 |
| Select three from the following: | 9.0 | |
| Introduction to Dance | ||
| Dance Appreciation | ||
| Twentieth Century Dance | ||
| OR | ||
| Music Theory I | ||
| Digital Music Composition | ||
| World Musics | ||
| OR | ||
| Dramatic Analysis | ||
| Theatre Production I | ||
| Select one of the following: | ||
| Theatre History I | ||
| Theatre History II | ||
| Introduction to Musical Theatre | ||
| Contemporary Musical Theatre | ||
| Total Credits | 30.0 | |
C. Media Arts Management Concentration
| DIGM 105 | Overview of Digital Media | 3.0 |
| EAM 215 [WI] | Writing for Arts Managers | 3.0 |
| EAM 288 | eSport Entertainment Management | 3.0 |
| EAM 295 | Streaming Entertainment Management | 3.0 |
| EAM 338 | Entertainment Enterprise | 3.0 |
| EAM 365 | Media and Entertainment Business | 3.0 |
| TVIE 290 | Introduction to Money and the Media | 3.0 |
| Select three from the following: | 9.0 | |
| Film History I: Emergence | ||
| Film History II: New Waves | ||
| Film History III: Trends | ||
| OR | ||
| Basic Cinematography | ||
| Basic Editing | ||
| Basic Sound | ||
| Multi-Camera Production | ||
| OR | ||
| TV Industry | ||
| Producing for Television | ||
| Research, Sales and Programming | ||
| OR | ||
| Introduction to Web Development | ||
| User Interface Design I | ||
| Web Design I | ||
| Total Credits | 30.0 | |
Writing-Intensive Course Requirements
In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.
A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.
Sample Plans of Study
At the end of their freshman year, students select one of the following concentrations. Each concentration has its own unique Plan of Study:
(A) Visual Arts Management Concentration
| First Year | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| EAM 130 | 3.0 | EAM 200 | 3.0 | ACCT 110 | 4.0 | VACATION | |
| ENGL 101 or 111 | 3.0 | ENGL 102 or 112 | 3.0 | CIVC 101 | 1.0 | ||
| MATH 101 | 4.0 | MATH 102 | 4.0 | EAM 211 | 3.0 | ||
| PHYS 170 | 3.0 | PHYS 175 | 3.0 | ENGL 103 or 113 | 3.0 | ||
| PHYS 171 | 1.0 | PHYS 176 | 1.0 | Arts and Humanities Elective | 3.0 | ||
| UNIV A101 | 1.0 | UNIV A101 | 1.0 | Social Science Elective | 3.0 | ||
| 15 | 15 | 17 | 0 | ||||
| Second Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| BLAW 201 | 4.0 | EAM 220 | 3.0 | COM 230 | 3.0 | COOP EXPERIENCE | |
| COOP 101 | 1.0 | EAM 225 | 3.0 | EAM 221 | 3.0 | ||
| EAM 215 | 3.0 | EAM 270 | 3.0 | EAM 301 | 3.0 | ||
| ECON 201 | 4.0 | ECON 202 | 4.0 | MKTG 201 | 4.0 | ||
| Concentration Elective | 3.0 | Arts & Humanities Elective | 3.0 | Concentration Elective | 3.0 | ||
| Social Science Elective | 3.0 | ||||||
| 18 | 16 | 16 | 0 | ||||
| Third Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| EAM 308 | 3.0 | EAM 302 | 3.0 | EAM 313 | 3.0 | COOP EXPERIENCE | |
| EAM 321 | 3.0 | EAM 310 | 3.0 | EAM 315 | 3.0 | ||
| EAM 340 | 3.0 | EAM 312 | 3.0 | ORGB 300 | 4.0 | ||
| MIS 200 | 4.0 | Concentration Elective | 3.0 | Free Elective | 6.0 | ||
| Free Elective | 3.0 | Social Science Elective | 3.0 | ||||
| 16 | 15 | 16 | 0 | ||||
| Fourth Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | ||
| EAM 422 | 3.0 | EAM 491 | 1.0 | EAM 420 | 3.0 | ||
| EAM 491 | 1.0 | Free Electives | 12.0 | EAM 491 | 1.0 | ||
| Free Electives | 9.0 | Free Electives | 9.0 | ||||
| 13 | 13 | 13 | |||||
| Total Credits 183 | |||||||
(B) Performing Arts Management Concentration
| First Year | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| EAM 130 | 3.0 | EAM 200 | 3.0 | ACCT 110 | 4.0 | VACATION | |
| ENGL 101 or 111 | 3.0 | ENGL 102 or 112 | 3.0 | CIVC 101 | 1.0 | ||
| MATH 101 | 4.0 | MATH 102 | 4.0 | EAM 211 | 3.0 | ||
| UNIV A101 | 1.0 | PHYS 175 | 3.0 | ENGL 103 or 113 | 3.0 | ||
| PHYS 170 | 3.0 | PHYS 176 | 1.0 | Arts and Humanities Elective | 3.0 | ||
| PHYS 171 | 1.0 | UNIV A101 | 1.0 | Social Science Elective | 3.0 | ||
| 15 | 15 | 17 | 0 | ||||
| Second Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| BLAW 201 | 4.0 | EAM 220 | 3.0 | COM 230 | 3.0 | COOP EXPERIENCE | |
| COOP 101 | 1.0 | EAM 225 | 3.0 | EAM 221 | 3.0 | ||
| EAM 215 | 3.0 | EAM 322 | 3.0 | EAM 270 | 3.0 | ||
| ECON 201 | 4.0 | ECON 202 | 4.0 | MKTG 201 | 4.0 | ||
| Concentration Elective | 3.0 | Arts & Humanities Elective | 3.0 | Concentration Elective | 3.0 | ||
| Social Science Elective | 3.0 | ||||||
| 18 | 16 | 16 | 0 | ||||
| Third Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| EAM 308 | 3.0 | EAM 310 | 3.0 | EAM 313 | 3.0 | COOP EXPERIENCE | |
| EAM 321 | 3.0 | EAM 312 | 3.0 | EAM 315 | 3.0 | ||
| EAM 340 | 3.0 | EAM 325 | 3.0 | ORGB 300 | 4.0 | ||
| MIS 200 | 4.0 | Concentration Elective | 3.0 | Free Electives | 6.0 | ||
| Free Elective | 3.0 | Social Science Elective | 3.0 | ||||
| 16 | 15 | 16 | 0 | ||||
| Fourth Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | ||
| EAM 422 | 3.0 | EAM 491 | 1.0 | EAM 420 | 3.0 | ||
| EAM 491 | 1.0 | Free Electives | 12.0 | EAM 491 | 1.0 | ||
| Free Electives | 9.0 | Free Electives | 9.0 | ||||
| 13 | 13 | 13 | |||||
| Total Credits 183 | |||||||
(C) Media Arts Management Concentration
| First Year | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| EAM 130 | 3.0 | EAM 200 | 3.0 | ACCT 110 | 4.0 | VACATION | |
| ENGL 101 or 111 | 3.0 | ENGL 102 or 112 | 3.0 | CIVC 101 | 1.0 | ||
| MATH 101 | 4.0 | MATH 102 | 4.0 | EAM 211 | 3.0 | ||
| PHYS 170 | 3.0 | PHYS 175 | 3.0 | ENGL 103 or 113 | 3.0 | ||
| PHYS 171 | 1.0 | PHYS 176 | 1.0 | Arts and Humanities Elective | 3.0 | ||
| UNIV A101 | 1.0 | UNIV A101 | 1.0 | Social Science Elective | 3.0 | ||
| 15 | 15 | 17 | 0 | ||||
| Second Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| BLAW 201 | 4.0 | EAM 220 | 3.0 | COM 230 | 3.0 | COOP EXPERIENCE | |
| COOP 101 | 1.0 | EAM 225 | 3.0 | EAM 215 | 3.0 | ||
| DIGM 105 | 3.0 | ECON 202 | 4.0 | EAM 221 | 3.0 | ||
| ECON 201 | 4.0 | TVIE 290 | 3.0 | MKTG 201 | 4.0 | ||
| Concentration Elective | 3.0 | Arts & Humanities Elective | 3.0 | Concentration Elective | 3.0 | ||
| Social Science Elective | 3.0 | ||||||
| 18 | 16 | 16 | 0 | ||||
| Third Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| EAM 288 | 3.0 | EAM 295 | 3.0 | EAM 315 | 3.0 | COOP EXPERIENCE | |
| EAM 308 | 3.0 | EAM 310 | 3.0 | EAM 338 | 3.0 | ||
| EAM 340 | 3.0 | EAM 365 | 3.0 | ORGB 300 | 4.0 | ||
| MIS 200 | 4.0 | Concentration Elective | 3.0 | Free Electives | 6.0 | ||
| Free Elective | 3.0 | Social Science Elective | 3.0 | ||||
| 16 | 15 | 16 | 0 | ||||
| Fourth Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | ||
| EAM 422 | 3.0 | EAM 491 | 1.0 | EAM 420 | 3.0 | ||
| EAM 491 | 1.0 | Free Electives | 12.0 | EAM 491 | 1.0 | ||
| Free Electives | 9.0 | Free Electives | 9.0 | ||||
| 13 | 13 | 13 | |||||
| Total Credits 183 | |||||||
Co-op/Career Opportunities
Entertainment & Arts Management prepares students for a variety of careers in both commercial and nonprofit organizations, from creative, hands-on positions to administrative and management roles.
The career possibilities in this field are extensive and include the following positions:
- Artistic or Creative Director
- Concert and Live Events Manager
- Gallery Owner or Museum Manager
- Special Events Planner
- Marketing or Social Media Director
- Film or TV Producer
- Venue Manager
- Artist Representative - Agent, Manager, or Publicist
- Creative Content Director - Media, TV or Online
Examples of Past Co-op Jobs
EAM students work at many of the leading entertainment and arts companies in the country.
Examples of some of the co-op employers where EAM students have worked:
- Showtime
- A&E Network
- Live Nation - Midwest, Philadelphia, New York
- AEG Live - Los Angeles
- The Tonight Show Starring Jimmy Fallon
- Atlantic Records
- Sony Music Entertainment
- Disney
- Comcast
- NBC Universal - NYC
- The Onion
- Screen Actors Guild
- Sirius/XM Radio
- Abrams Artist Agency – NYC
- Red Light Management - NYC
- Fox News Channel
- Warner Music Group
- Nashville Casting
- Rain Management Group
- The Trocadero
- XFINITY Live! Philadelphia
- Asbury Lanes
- Cosi Television NY
- World Café Live!
- Kimmel Center for the Performing Arts
- Lincoln Center for the Performing Arts
- Sesame Workshop
- Upright Citizens Brigade
- Edinburgh Fringe Festival
- Webster Hall NYC
- Philadelphia Theatre Company
- Joffrey Ballet
- Pennsylvania Ballet
- Arden Theatre Company
Visit the Drexel Steinbright Career Development Center page for more detailed information on co-op and post-graduate opportunities.
College of Media Arts and Design Facilities
Our college offers high-quality facilities and resources to its students including a state-of-the-art black-box theatre, HD film screening rooms, rehearsal studios, event venues, and more. The following are some links for more information about some of our facilities.
- Robert and Penny Fox Historic Costume Collection
- Design and Imaging Studios
- DUTV, (Paul F. Harron Studios) student-run cable television station
- Leonard Pearlstein Gallery
- MAD Dragon Media Group
- Mandell Theater
- Rudman Institute for Entertainment Industry Studies
- WKDU, Drexel’s student-run radio station
