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MKTG 322 Advertising & Integrated Marketing Communications 4.0 Credits

Examines advertising principles, techniques, technologies, and methods; artistic and creative aspects; psychological appeals; and production. Covers advertising and promotion management, including organization and planning, problems and strategies, media selection and evaluation, and agency-client relationships.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman or Sophomore
Prerequisites: MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Accounting

http://catalog.drexel.edu/undergraduate/collegeofbusiness/accounting/

...EXPERIENCE ACCT 321 4.0 ACCT 322 4.0 MKTG 201 4.0 FIN 301...

Finance

http://catalog.drexel.edu/undergraduate/collegeofbusiness/finance/

...ACCT 321 and ACCT 322 ( Financial Reporting I...COM 270 3.0 MKTG 201 4.0...

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