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This course is designed to immerse students in the process and mindset associated with the entrepreneurial Build-Measure-Learn cycle through iterative design and prototyping with close customer engagement to ensure students are developing profitable offerings that are aligned with the value proposition of their target customers and marketplace. This involves the fundamental building blocks and methods for creating pre-MVP (minimum viable product) solutions using a wide range of no-code or low-code technology modeling tools in the context of customer discovery, and a continuous learning process as students directly test market interest and operational viability. This approach helps entrepreneurs to ensure that they are using scarce resources wisely during the “bootstrapping” stage of new venture development.

College/Department: Close School of Entrepreneurship-3145
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman