Design & Merchandising

Bachelor of Science Degree: 181.0 quarter credits

About the Program

Students in the Design & Merchandising program develop an appreciation for style and product quality, learn to communicate verbally and visually about design across traditional and emerging media, and gain the business knowledge and skills required to promote an aesthetically grounded point of view in the global marketplace.

The Design & Merchandising program at Drexel University's Antoinette Westphal College of Media Arts & Design educates and prepares students to effect change via creative problem-solving in design and commerce. Through an interdisciplinary approach, we strive to graduate adaptable, creative, confident and passionate professionals who are technologically adept and globally aware.


Through the classroom, co-op experience and study abroad opportunities, the program prepares students to create, merchandise, market, promote and distribute fashion product, based on a knowledge of visual/aesthetic and business considerations. Design & Merchandising students graduate with the knowledge and skills needed for success in traditional and emerging roles in the global marketplace, and as practical and responsible corporate citizens who will make the world a more compelling, beautiful place in which to live and work.

Design & Merchandising majors typically focus study in the areas of fashion and fashion-related retail merchandising, product development and product promotions. Elective credits may be used for a concentration in Retail Buying & Merchandising; Fashion Product Development; Fashion Promotion & Special Events; Merchandising Technologies; and Design Management for Design & Merchandising. Elective credits may also provide students with an option to minor in business administration, another discipline, or to pursue their specific educational goals. 

For more information about this major, visit the College's Design & Merchandising page.

Degree Requirements

Students pursuing the Bachelor of Science in Design & Merchandising may complete a concentration in an area of study using free electives. Students may pursue more than one concentration or combine a concentration with a minor.

Concentration in Retail Buying & Merchandising
This concentration is designed to broaden students' practical and theoretical understanding of consumption as it relates to retail buying, management and merchandising. With the growth in cross-channel retail, students need to develop their skills not only for careers in traditional brick-and-mortar retailing establishments, but other retail models. These include: print and electronic based retailing (catalog, television, and Internet). In this concentration, students explore all major retail merchandising and marketing channels and their requirements for buying, staffing, technology, logistics, distribution, and organizational behavior.

Concentration in Fashion Product Development
This concentration analyzes the dominant forces shaping 21st century merchandising decisions, including global product sourcing, international retail development, and the increasingly important role of the consumer in product design. Students successfully completing this concentration develop practical applications to critical issues facing industry decision makers, understand supply chain management from the producer and retailer perspective, identify new markets for products and create strategies for entering those markets, implement merchandising strategies in sectors across the design industries and gain exposure to the latest technology and communication tools that support the industry.

Concentration in Fashion Promotion and Special Events
Through the Fashion Promotion and Special Events concentration students who are interested in a career in public relations, special events planning and marketing, creative and media direction within the design industries will have the opportunity to take classes inside and outside the AW College of Media Arts & Design. These partnerships will enhance the students' background in this area of specialization, and dramatically increase networking and employment opportunities.

Concentration in Merchandising Technologies
Merchandising utilizes technology on the front end for fashion product promotion and on the back end to research, design, source, produce and distribute fashion and home product. In this concentration, students will study topical issues in merchandising technologies through a variety of theory and "hands on" based courses. Upon completion of this concentration students will be familiar with the current technologies in play, analyze the appropriate uses of available technology and be familiar with emerging trends.

Concentration in Design Management in Design & Merchandising
Design management is a relatively new area of study for the design and merchandising student. This concentration is specifically designed to prepare the student to pursue Design Management at the graduate level. 

General Education Requirements
CIVC 101Introduction to Civic Engagement1.0
ENGL 101Composition and Rhetoric I: Inquiry and Exploratory Research3.0
ENGL 102Composition and Rhetoric II: The Craft of Persuasion3.0
ENGL 103Composition and Rhetoric III: Thematic Analysis Across Genres3.0
MATH 119Mathematical Foundations for Design4.0
PHYS 121Physical Science for Design I4.0
PHYS 122Physical Science for Design II4.0
UNIV A101The Drexel Experience2.0
Arts and Humanities Electives *9.0
Social Science Electives **9.0
Free Electives31.0
Visual Studies Requirements
ARTH 101History of Art I: Ancient to Medieval3.0
ARTH 102History of Art II: High Renaissance to Modern3.0
ARTH 103History of Art: Early to Late Modern3.0
PHTO 110Photography3.0
or PHTO 115 Photographic Principles
VSST 101Design I4.0
VSST 102Design II4.0
VSST 103Design III4.0
VSST 110Introductory Drawing3.0
VSST 111Figure Drawing I3.0
VSST 201Multimedia: Performance4.0
VSST 202Multimedia: Space4.0
VSST 203Multimedia: Materials4.0
Professional Requirements
ACCT 115Financial Accounting Foundations4.0
ARTH 300 [WI] History of Modern Design3.0
DSMR 100Computer Imaging I3.0
DSMR 201Analysis of Product3.0
DSMR 210Presentation Techniques Design and Merchandising3.0
DSMR 211Computer Design for Design and Merchandising3.0
DSMR 230Textiles for Design and Merchandising3.0
DSMR 231Retail Principles3.0
DSMR 232Retail Merchandise Planning4.0
DSMR 310Computer Integrated Merchandising Management3.0
DSMR 311Visual Merchandising4.0
DSMR 333Fashion Product Development3.0
DSMR 477 [WI] Design and Merchandising Seminar3.0
DSMR 496 [WI] Senior Problem in Design and Merchandising3.0
ECON 201Principles of Microeconomics4.0
ECON 202Principles of Macroeconomics4.0
FASH 201Survey of the Fashion Industry3.0
MKTG 301Introduction to Marketing Management4.0
Art History Electives ***6.0
Total Credits181.0

*

Suggested arts and humanities electives: ENGL 303 Science Fiction; ENGL 335 Mythology (Women in Literature); HIST 163HIST 163 Themes in World Civilization III; HIST 220 History of American Business; HIST 224 Women in American History; ENGL 335 Mythology; any foreign language.

**

Suggested social science electives: SOC 210 Race and Ethnic Relations; SOC 215 Sociology of Work; SOC 240 Urban Sociology; SOC 345 Sociology for the Environment; SOC 340 Globalization; SOC 495 Directed Studies in Sociology.

***

Suggested art history electives: ARTH 335 History of Costume I: Preclassical to Directoire [WI] ; ARTH 336 History of Costume II: Directoire to World War I [WI] ; ARTH 477 Art History Seminar.


Concentration Options

Retail Buying & Merchandising Concentration

Required Courses
DSMR 313International Fashion Merchandising3.0
DSMR 314Visual Merchandising III4.0
DSMR 324Retail Directions3.0
DSMR 325Retail Buying and Assortment Strategies4.0
Select three from the following:11.0
Color and Trend Forecasting
Fashion Product Promotion
Marketing Channels and Distribution Systems
Professional Personal Selling
Interactive Marketing
Consumer Behavior
Total Credits25.0

Fashion Product Development Concentration

Required Courses
DSMR 313International Fashion Merchandising3.0
DSMR 320Merchandising and Design Directions3.0
DSMR 434Fashion Product Sourcing3.0
Select four from the following:14.0
International Negotiations
Fashion Product Promotion
International Business
International Trade
New Product Development
Global Marketing
Total Credits23.0

Fashion Promotion and Special Events Concentration

Required Courses
DSMR 205eFashion Promotion3.0
DSMR 326Fashion Product Promotion4.0
Select one of the following:2.0-3.0
Visual Merchandising II
Media Merchandising I
Fashion Show Production I
Select 13.0 - 14 additional credits from the following:13.0-14.0
Fundamentals of Journalism
Public Relations Principles and Theory
Message Design and Evaluation
International Public Relations
Media Merchandising II
Media Merchandising III
Music Merchandising
Fashion Show Production II
Style and the Media
Advertising & Integrated Marketing Communications
Consumer Behavior
Total Credits23.0

*

The pre-requisite for this course is COM 280.


Merchandising Technologies Concentration

Required Courses
DSMR 205eFashion Promotion3.0
DSMR 305eTailing3.0
Select a minimum of 5 from the following:15.0
On-line Journalism *
Electronic Publishing
Web Development I
Web Development II **
Web Development III ***
Overview of Digital Media
Digital Storytelling
Explorations in New Media
Visual Merchandising II
Media Merchandising II
Media Merchandising III
Total Credits21.0

*

The pre-requisite for this course is COM 260 [WI] .

**

The pre-requisite for this course is CT 230.

***

The pre-requisite for this course is CT 240.


Design Management in Design & Merchandising Concentration

Required Courses
DSMR 205eFashion Promotion3.0
DSMR 305eTailing3.0
DSMR 313International Fashion Merchandising3.0
DSMR 434Fashion Product Sourcing3.0
Choose 11.0 -12.0 additional credits from the following:11.0-12.0
Business Law I
International Public Relations
International Negotiations
International Business
International Trade
Technology Management
New Product Development
Global Marketing
Total Credits23.0

Writing-Intensive Course Requirements

In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.

A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Center. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.


Sample Plans of Study

Fall/Winter Co-op (Cycle A)

Term 1Credits
ENGL 101Composition and Rhetoric I: Inquiry and Exploratory Research3.0
FASH 201Survey of the Fashion Industry3.0
PHYS 121Physical Science for Design I4.0
UNIV A101The Drexel Experience1.0
VSST 101Design I4.0
 Term Credits15.0
Term 2
ENGL 102Composition and Rhetoric II: The Craft of Persuasion3.0
PHYS 122Physical Science for Design II4.0
UNIV A101The Drexel Experience1.0
VSST 102Design II4.0
VSST 110Introductory Drawing3.0
 Term Credits15.0
Term 3
CIVC 101Introduction to Civic Engagement1.0
DSMR 100Computer Imaging I3.0
ENGL 103Composition and Rhetoric III: Thematic Analysis Across Genres3.0
MATH 119Mathematical Foundations for Design4.0
VSST 103Design III4.0
VSST 111Figure Drawing I3.0
 Term Credits18.0
Term 4
ACCT 115Financial Accounting Foundations4.0
ARTH 101History of Art I: Ancient to Medieval3.0
DSMR 231Retail Principles3.0
ECON 201Principles of Microeconomics4.0
 Term Credits14.0
Term 5
ARTH 102History of Art II: High Renaissance to Modern3.0
COOP 101Career Management and Professional Development0.0
DSMR 211Computer Design for Design and Merchandising3.0
DSMR 232Retail Merchandise Planning4.0
ECON 202Principles of Macroeconomics4.0
 Term Credits14.0
Term 6
DSMR 201Analysis of Product3.0
DSMR 210Presentation Techniques Design and Merchandising3.0
DSMR 230Textiles for Design and Merchandising3.0
VSST 201Multimedia: Performance4.0
Free Elective 3.0
 Term Credits16.0
Term 7
ARTH 300 [WI] History of Modern Design3.0
VSST 203Multimedia: Materials4.0
PHTO 115
or 110
Photographic Principles
Photography
3.0
Free Elective 3.0
Arts and Humanities Elective 3.0
 Term Credits16.0
Term 8
ARTH 103History of Art: Early to Late Modern3.0
DSMR 310Computer Integrated Merchandising Management3.0
DSMR 333Fashion Product Development3.0
MKTG 301Introduction to Marketing Management4.0
Social Science Elective 3.0
 Term Credits16.0
Term 9
DSMR 311Visual Merchandising4.0
DSMR 477 [WI] Design and Merchandising Seminar3.0
Art History (ARTH) Elective 3.0
Arts and Humanities Elective 3.0
Free Electives 3.0
 Term Credits16.0
Term 10
DSMR 496 [WI] Senior Problem in Design and Merchandising3.0
Art History (ARTH) Elective 3.0
Social Science Elective 3.0
Free Electives 6.0
 Term Credits15.0
Term 11
VSST 202Multimedia: Space4.0
Social Science Elective 3.0
Free Electives 9.0
 Term Credits16.0
Term 12
Free Electives 9.0
Arts and Humanities Elective 3.0
 Term Credits12.0
Total Credit: 183.0

Fall/Winter Co-op (Cycle A - London Option)

Term 1Credits
ENGL 101Composition and Rhetoric I: Inquiry and Exploratory Research3.0
FASH 201Survey of the Fashion Industry3.0
PHYS 121Physical Science for Design I4.0
UNIV A101The Drexel Experience1.0
VSST 101Design I4.0
 Term Credits15.0
Term 2
ENGL 102Composition and Rhetoric II: The Craft of Persuasion3.0
PHYS 122Physical Science for Design II4.0
VSST 102Design II4.0
UNIV A101The Drexel Experience1.0
VSST 110Introductory Drawing3.0
 Term Credits15.0
Term 3
CIVC 101Introduction to Civic Engagement1.0
DSMR 100Computer Imaging I3.0
ENGL 103Composition and Rhetoric III: Thematic Analysis Across Genres3.0
MATH 119Mathematical Foundations for Design4.0
VSST 103Design III4.0
VSST 111Figure Drawing I3.0
 Term Credits18.0
Term 4
ACCT 115Financial Accounting Foundations4.0
ARTH 101History of Art I: Ancient to Medieval3.0
DSMR 210Presentation Techniques Design and Merchandising3.0
DSMR 231Retail Principles3.0
ECON 201Principles of Microeconomics4.0
 Term Credits17.0
Term 5
ARTH 102History of Art II: High Renaissance to Modern3.0
COOP 101Career Management and Professional Development0.0
DSMR 211Computer Design for Design and Merchandising3.0
ECON 202Principles of Macroeconomics4.0
Free Elective 4.0
 Term Credits14.0
Term 6
DSMR 201Analysis of Product3.0
DSMR 230Textiles for Design and Merchandising3.0
DSMR 232Retail Merchandise Planning4.0
VSST 201Multimedia: Performance4.0
 Term Credits14.0
Term 7
DSMR 477 [WI] Design and Merchandising Seminar3.0
VSST 203Multimedia: Materials4.0
PHTO 115
or 110
Photographic Principles
Photography
3.0
Arts and Humanities Elective 3.0
Art History (ARTH) Elective 3.0
 Term Credits16.0
Term 8
DSMR 310Computer Integrated Merchandising Management3.0
DSMR 333Fashion Product Development3.0
MKTG 301Introduction to Marketing Management4.0
Social Science Elective 3.0
 Term Credits13.0
Term 9
London Option (History of Modern Design 4.5, Fashion Product Promotion 4.5, and 9 credits electives) 18.0
 Term Credits18.0
Term 10
ARTH 103History of Art: Early to Late Modern3.0
DSMR 496 [WI] Senior Problem in Design and Merchandising3.0
Free Electives 3.0
Social Science Elective 3.0
 Term Credits12.0
Term 11
DSMR 311Visual Merchandising4.0
VSST 202Multimedia: Space4.0
Arts and Humanities Elective 3.0
Art History (ARTH) Elective 3.0
 Term Credits14.0
Term 12
Free Electives 6.0
Art History (ARTH) Elective 3.0
Social Science Elective 3.0
Arts and Humanities Elective 3.0
 Term Credits15.0
Total Credit: 181.0

Spring/Summer (Co-op Cycle B)

Term 1Credits
ENGL 101Composition and Rhetoric I: Inquiry and Exploratory Research3.0
FASH 201Survey of the Fashion Industry3.0
PHYS 121Physical Science for Design I4.0
UNIV A101The Drexel Experience1.0
VSST 101Design I4.0
 Term Credits15.0
Term 2
ENGL 102Composition and Rhetoric II: The Craft of Persuasion3.0
PHYS 122Physical Science for Design II4.0
UNIV A101The Drexel Experience1.0
VSST 102Design II4.0
VSST 110Introductory Drawing3.0
 Term Credits15.0
Term 3
CIVC 101Introduction to Civic Engagement1.0
DSMR 100Computer Imaging I3.0
ENGL 103Composition and Rhetoric III: Thematic Analysis Across Genres3.0
MATH 119Mathematical Foundations for Design4.0
VSST 103Design III4.0
VSST 111Figure Drawing I3.0
 Term Credits18.0
Term 4
ACCT 115Financial Accounting Foundations4.0
ARTH 101History of Art I: Ancient to Medieval3.0
DSMR 231Retail Principles3.0
ECON 201Principles of Microeconomics4.0
 Term Credits14.0
Term 5
ARTH 102History of Art II: High Renaissance to Modern3.0
DSMR 232Retail Merchandise Planning4.0
ECON 202Principles of Macroeconomics4.0
Free Elective 3.0
 Term Credits14.0
Term 6
DSMR 201Analysis of Product3.0
DSMR 210Presentation Techniques Design and Merchandising3.0
DSMR 211Computer Design for Design and Merchandising3.0
DSMR 230Textiles for Design and Merchandising3.0
VSST 201Multimedia: Performance4.0
 Term Credits16.0
Term 7
ARTH 300 [WI] History of Modern Design3.0
COOP 101Career Management and Professional Development0.0
VSST 203Multimedia: Materials4.0
PHTO 115
or 110
Photographic Principles
Photography
3.0
Free Elective 3.0
Arts and Humanities Elective 3.0
 Term Credits16.0
Term 8
ARTH 103History of Art: Early to Late Modern3.0
DSMR 310Computer Integrated Merchandising Management3.0
DSMR 333Fashion Product Development3.0
MKTG 301Introduction to Marketing Management4.0
Social Science Elective 3.0
 Term Credits16.0
Term 9
DSMR 311Visual Merchandising4.0
DSMR 477 [WI] Design and Merchandising Seminar3.0
Art History (ARTH) Elective 3.0
Arts and Humanities Elective 3.0
Free Elective 3.0
 Term Credits16.0
Term 10
DSMR 496 [WI] Senior Problem in Design and Merchandising3.0
Art History (ARTH) Elective 3.0
Social Science Elective 3.0
Free Electives 6.0
 Term Credits15.0
Term 11
VSST 202Multimedia: Space4.0
Free Electives 8.0
Social Science Elective 3.0
 Term Credits15.0
Term 12
Free Electives 11.0
Arts and Humanities Elective 3.0
 Term Credits14.0
Total Credit: 184.0


Co-op/Career Opportunities

Opportunities

An education in Design & Merchandising prepares individuals for a wide variety of career paths. Graduates often pursue opportunities in retail operations and buying, fashion and home product development, fashion product promotion. More recently, graduates select careers in merchandising technologies, or design management. Each of these areas is offered as a concentration, or the student may elect to choose a minor opening up an unlimited number of options.

Co-Op Experiences

Some past co-op employments of design and merchandising students include:

  • Product Development Assistant, American Merchandising Corporation (AMC), New York, NY
  • Assistant Buyer, Urban Outfitters/Anthropologie, Philadelphia, PA
  • Product Development Assistant, Charming Shoppes, Bensalem, PA
  • Design and Merchandising Assistant, Jones New York, New York, NY
  • Public Relations Assistant, QVC, West Chester, PA
  • Assistant Fashion Coordinator, Special Events Department, Saks Fifth Avenue
  • Marketing Assistant, Lighting Design Collaborative, Philadelphia, PA
  • Public Relations Assistant, Neiman Marcus, King of Prussia, PA
  • Sales Associate, Neiman Marcus, King of Prussia, PA
  • Assistant Buyer, Mothers Work, Philadelphia, PA
  • Retail/Manufacturing/Merchandising Asst., Nicole Miller, Philadelphia PA

Visit the Drexel Steinbright Career Development Center page for more detailed information on co-op and post-graduate opportunities.

Dual/Accelerated Degree Program

Only available to Design & Merchandising majors (4-year with co-op), this dual degree program combines study in the areas of fashion retail merchandising and product development with the MBA degree. The program is designed to allow students to complete both the bachelor's degree and the Master of Business Administration degree in five years.

Incoming freshmen selected for this program will generally have a minimum of 1350 on the SAT, a GPA of 3.5 or better, and rank in the top 10% of their high school graduating class. A strong candidate for this program will have taken significant AP coursework while in high school.

Degree Requirements 

The degree requirements for each program are located on the following pages:


Additional requirements for the dual degree program

  • A cumulative GPA of at least 3.2 is required throughout the program.
  • Students must take the GMAT examination and achieve a minimum score of 570 prior to the end of the tenth term in order to continue in the program. It is recommended that students take the GMAT examination late in the student's third year.
  • Students must submit an acceptable of plan of study at least three terms before anticipated start of graduate part of the program.

Students should visit the Westphal College of Media Arts and Design for more information.

Courses

DSMR 100 Computer Imaging I 3.0 Credits

This course explores current potentials, limitations, and issues related to use of computer design software applications. Projects include graphics creation and manipulation; image acquisition, text creation and manipulation; typography; input and output options and control; hardware/software/system fundamentals; and troubleshooting as they relate to the D&M Major.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is DSMR or major is EAM.

DSMR 201 Analysis of Product 3.0 Credits

This course examines the methods by which non-apparel products are conceived, designed and brought to market. Students learn to recognize the importance of design integrity in the areas of home furnishing, cosmetics, accessories, paper products, footwear, and industrial design.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 205 eFashion Promotion 3.0 Credits

Utilizing current and commonly available technologies, students develop a communication plan to disseminate current trend and style information to end use customers. Students explore past, analyze and participate in the present and consider the future uses of new technologies in merchandising fashion apparel, accessories and home products.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman

DSMR 210 Presentation Techniques Design and Merchandising 3.0 Credits

This course explores the various types of presentation/storyboard formats used within the industry in merchandising product. The student learns to create an array of presentations used for visual communication among all facets of the workplace as well as market research specific to the design industry.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: (VSST 102 [Min Grade: D] or VSST 105 [Min Grade: D]) and (VSCM 100 [Min Grade: D] or DSMR 100 [Min Grade: D])

DSMR 211 Computer Design for Design and Merchandising 3.0 Credits

This course addresses the use of computer design as a merchandising and design tool for branding and promoting a vendor or retail merchandising business. The student is introduced to the branding process from a visual and marketing viewpoint and will create specific marketing materials through the use of an assortment of computer software programs.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: VSCM 100 [Min Grade: D] or DSMR 100 [Min Grade: D]

DSMR 230 Textiles for Design and Merchandising 3.0 Credits

Examines the textile manufacturing industry and the fundamental processes involved in producing natural and man-made fabrics as they relate to Design & Merchandising. Includes basic terminology and production processes as well as selection and evaluation of fabrics based on aesthetics, performance and care characteristics.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is DSMR.
Cannot enroll if classification is Freshman

DSMR 231 Retail Principles 3.0 Credits

Examines retail philosophies within a marketing context, including understanding of how consumer behavior, present and future, determines retailers' marketing strategies; knowledge of product mix and product assortment; and understanding of operating retail ventures in the global marketplace.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman

DSMR 232 Retail Merchandise Planning 4.0 Credits

Provides a working knowledge of merchandise planning, flow, and distribution in the retail setting. Covers profitable merchandise and assortment planning and control in both conceptual and technical formats. Final project incorporates six-month financial, classification, and assortment planning.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: ACCT 115 [Min Grade: D] or ECON 201 [Min Grade: D] or DSMR 231 [Min Grade: D]

DSMR 233 [WI] Retail Image Analysis 3.0 Credits

Students will perform an in-depth analysis of theoretical and applied retail product and brand research. Qualitative, quantitative and triangulation methods of research will be discussed. The course focuses on researching, writing and presenting various topics in a professional environment. This is a writing intensive course.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 305 eTailing 3.0 Credits

Students explore and analyze past, current and future trends in ecommerce technologies that primarily support the back end inventory, logistics and front end operations of the fashion apparel, accessory and home products industries.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman

DSMR 309 Color and Trend Forecasting 3.0 Credits

This course provides an overview of the fashion forecasting function in Fashion, Design & Merchandising. Students investigate color and trend forecasting, design research and concepts, and fabric direction. Students apply their knowledge in "hands on" color cards and development of a trend book.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 210 [Min Grade: D] or FASH 210 [Min Grade: D]

DSMR 310 Computer Integrated Merchandising Management 3.0 Credits

This course focuses on the relationships between the merchandising, production and promotional elements of the apparel chain. Forecasting, line development, line production revisions, allocation of inventory, coordinated visual presentation and problem solving anomalies in the supply chain are integrated through the use of an assortment of computer programs.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 211 [Min Grade: D] and DSMR 232 [Min Grade: D]

DSMR 311 Visual Merchandising 4.0 Credits

Investigates merchandise presentation, analysis and experimentation, and field research.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman
Prerequisites: (VSST 103 [Min Grade: D] or VSST 106 [Min Grade: D]) and DSMR 211 [Min Grade: D]

DSMR 312 Visual Merchandising II 3.0 Credits

Visual merchandising II is an in-depth look at exhibit design, where students explore the traditions, expectations and norms of exhibit design. Technological advances in exhibit design will be introduces and utilized to produce a visual outcome/presentation for exhibition purpose.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: (VSST 103 [Min Grade: D] or VSST 106 [Min Grade: D]) and DSMR 210 [Min Grade: D] and DSMR 211 [Min Grade: D]

DSMR 313 International Fashion Merchandising 3.0 Credits

Introduces students already familiar with U.S. retail merchandising to global retail merchandising. Develops a framework for the international merchandising process and discusses effects of globalization.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 231 [Min Grade: D]

DSMR 314 Visual Merchandising III 4.0 Credits

Assuming the role of the Visual Merchandiser students apply Visual Merchandising principles to the area of store planning and design, analyze leading retailers and trends, develop an understanding of the use of materials and lighting "in store,"and learn to use industry software. This course is inter-disciplinary with Interior Design.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is DSMR or major is INTR and classification is Junior or Senior.
Prerequisites: DSMR 311 [Min Grade: D]

DSMR 315 [WI] Media Merchandising I 3.0 Credits

Media Merchandising I explores the process of creating, designing and publishing the annual D & M Magazine and accompanying media. The students develop all content organized around theses of school, city, fashion, product and technology, their various intersections as it relates to design and merchandising. This is a writing intensive course.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 1 times for 6 credits
Restrictions: Can enroll if classification is Junior or Senior.
Prerequisites: VSST 103 [Min Grade: D] and DSMR 210 [Min Grade: D] and DSMR 211 [Min Grade: D] and ENGL 103 [Min Grade: D]

DSMR 316 Media Merchandising II 3.0 Credits

Media Merchandising II is a continuation of Media Merchandising I, where critical decisions with regard to informational articles, interviews, photography, graphic design, interactive media and paid advertisement are completed. The end result is the D & M Magazine, a distributable product with actual marketing potential.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 1 times for 6 credits
Restrictions: Can enroll if classification is Junior or Senior.
Prerequisites: DSMR 315 [Min Grade: D]

DSMR 317 Media Merchandising III 3.0 Credits

Students work in interdisciplinary groups to develop and produce episode based style programming for delivery on DUTV and through other media broadcast media outlets. Students will develop a promotional package for the overall program series.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is DSMR or major is FMVD and classification is Junior or Senior.

DSMR 318 Music Merchandising 3.0 Credits

Students work in interdisciplinary groups with Music Industry Program artists to create a comprehensive merchandise extension program including product selection, production, distribution and promotion within the context of the artists’ overall brand package.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is DSMR or major is EAM or major is MUSI and classification is Junior or Senior.

DSMR 320 Merchandising and Design Directions 3.0 Credits

Merchandising and Design Directions addresses the production of prototypes for a small collection of accessories or home products. The necessary collateral promotional materials for marketing these designs to a specific target market and retail outlet will also be created.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 1 times for 6 credits
Restrictions: Can enroll if classification is Junior or Senior.
Prerequisites: VSST 103 [Min Grade: D] and DSMR 210 [Min Grade: D] and DSMR 211 [Min Grade: D]

DSMR 321 [WI] Fashion Show Production I 2.0 Credits

Limited enrollment. Covers planning and examination of the fashion show as a sales and marketing tool. Allows students to discuss and experience all aspects of a professional fashion show: set design, lighting, music, advertising and public relations, ticket sales and seating, organization of garments and accessories, choreography, models, judging, and hospitality. This is a writing intensive course.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is Junior or Senior.

DSMR 322 Fashion Show Production II 2.0 Credits

Requires execution of the plans of Phase I. Involves rehearsals and production of the Annual Fashion Show.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is Junior or Senior.
Prerequisites: DSMR 321 [Min Grade: D]

DSMR 324 Retail Directions 3.0 Credits

Students will explore current social and cultural topics and their impact on the Retail Industry.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 231 [Min Grade: D]

DSMR 325 Retail Buying and Assortment Strategies 4.0 Credits

Advanced buying strategies focuses on in-season merchant operations of the merchant organization. Students develop assortment and promotional plans and learn to react to changes in their plans as the season unfolds. Students perform "hands on" tasks in conjunction with the D & M retail outlets.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 232 [Min Grade: D]

DSMR 326 Fashion Product Promotion 4.0 Credits

This course examines aspects of Fashion Product Promotion in Design & Merchandising. Students will study a "host" city which will become integral in their retail promotional strategy. This course offers an optional field trip to the host city.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 1 times for 4 credits

DSMR 333 Fashion Product Development 3.0 Credits

Provides an overview of both knitted and woven apparel. Covers the procedures and processes involved in apparel product development, particularly as related to retail merchandising and marketing. Considers styling as a reflection and a reinterpretation of current trends in specific markets.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman
Prerequisites: FASH 201 [Min Grade: D]

DSMR 399 Independent Study in Design and Merchandising 12.0 Credits

Provides individualized study in design and merchandising in a specialized area of study. May be repeated for credit. Department permission required.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit
Restrictions: Can enroll if classification is Junior or Senior.

DSMR 410 Career Strategies for Design and Merchandising 3.0 Credits

Course develops skills that enable the student to put into place an effective job search strategy. Specifically geared to the D&M professions, students develop comprehensive area of expertise including networking, industry research, and industry hiring trends.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is Senior.

DSMR 411 Design and Merchandising Portfolio Design 3.0 Credits

Students will prepare a complete visual showcase of their marketability and skills. Accepted industry standards, targeting visual elements to specific job goals and self-promotion will be emphasized.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 434 Fashion Product Sourcing 3.0 Credits

This course explores the history and growth of sourcing. Students consider the consumer benefits in terms of lower prices and quality. Sourcing is analyzed from the retail/product development point of view and will examine challenges they face in the global arena.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 333 [Min Grade: D]

DSMR 465 Special Topics in Design and Merchandising 0.5-12.0 Credits

Provides study in design and merchandising on a special topic or on an experimental basis. May be repeated for credit if topics vary.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit
Restrictions: Cannot enroll if classification is Freshman

DSMR 477 [WI] Design and Merchandising Seminar 3.0 Credits

Provides reading and discussion of pertinent topics of current concern in the professional area of design and merchandising. This is a writing intensive course.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is DSMR.
Cannot enroll if classification is Freshman

DSMR 496 [WI] Senior Problem in Design and Merchandising 3.0 Credits

Provides an opportunity for the student to research, independently or within a group, an idea within the field of design-merchandising, synthesizing material and developing a presentation of that concept. This is a writing intensive course.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is Junior or Senior.

Fashion, Product Design & Merchandising Faculty

Kristen Ainscoe, BS (Drexel University). Assistant Teaching Professor. Visual merchandiser; merchandise management.
Catherine Byers, MA (American University). Assistant Teaching Professor. Journalism; marketing and communications.
Nick Cassway, BFA (Tyler School of Art). Assistant Teaching Professor. Curating; experimental portraiture; computer design.
Anne C. Cecil, MA (University of the Arts) Program Director, Design & Merchandising. Associate Teaching Professor. Web designer, product designer, merchandising and artist.
Renee Weiss Chase, MS (Drexel University). Professor. Fashion designer; computer-aided design systems for the fashion curriculum.
Anita Dennis, AST (Art Institute of Philadelphia) Fashion Laboratory Technician. Assistant Teaching Professor. Fashion designer and technician; construction skills.
Genevieve Dion, MFA (University of the Arts). Assistant Professor. Industrial designer, wearable artist, new materials technology research.
Michael Glaser, MFA (Ohio State University) Program Director for Product Design. Assistant Professor. Quantifying the designer's intuition; the interplay between digital and physical forms; human desire to shape our surroundings.
Cynthia Golembuski, MS (Drexel University) Associate Program Director, Fashion Design. Assistant Teaching Professor. Fashion designer, illustrator, computer aided design.
Roberta Hochberger Gruber, MS (Drexel University) Head of the Fashion and Product Design & Merchandising Department. Associate Professor. Fashion designer and illustrator; wearable artist, merchandiser, special events.
Joseph H. Hancock, II, PhD (Ohio State University). Associate Professor. Apparel merchandising, textiles and clothing, culture and marketing strategies.
Lisa L. Hayes, BFA (Syracuse University) Program Director, Fashion Design. Associate Professor. Fashion designer, product designer, pattern design.
Jan Marshall, BA (Long Island University). Assistant Teaching Professor. Fashion designer, knitwear, product development, fashion analysis.
Kathi Martin, MSIS (Drexel University) Associate Director of the Graduate Program in Fashion Design. Associate Professor. Fashion and textile designer; textile artist; computer-aided design, best practices online databases and graphic interfaces for fashion and historic costume, virtual characters for fashion design.
Alphonso McClendon, MS (Drexel University). Assistant Professor. Fashion designer, textile designer, computer aided design.
Beth Phillips, MS (Georgetown University). Associate Teaching Professor. Business and international marketing, linguist, analysis of products.
Juanita Phillips, BS (Drexel University). Assistant Teaching Professor. Fashion designer and educator.
Clare Sauro, MA (Fashion Institute of Technology) Curator of the Drexel Historic Costume Collection. Assistant Teaching Professor. Museum studies: costume and textiles.
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