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SMT 640 Consumer Behavior in Sport 3.0 Credits
Course will examine consumer behavior in the sport industry and its impact on fan retention and revenues. Students will examine customer services philosophies and techniques used by successful companies and sport organizations to improve the overall experience of consumers. Students will conduct research to measure fan and sponsor experience.
Repeat Status: Not repeatable for credit
Physical Therapy DPT / Business Administration MBA
https://catalog.drexel.edu/graduate/collegeofnursingandhealthprofessions/physicaltherapydpt-mba/
...Management (POM), Sport Management (SMT) or Taxation (TAX...715 , MIS 652 , ORGB 640 , TAX 715 Other...