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MKTG 650 Marketing Management Cases and Problems 3.0 Credits
Applies the case method to the analysis of consumer and industrial product/service marketing situations. Requires students to use systematic techniques to make decisions in product development, communications, distribution, and pricing in an evolving marketing environment.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C] or MKTG 510 [Min Grade: C]
Catalog Supplement
https://catalog.drexel.edu/supplement/
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