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HRM 676 Casino Marketing 3.0 Credits

This course covers the unique aspects of casino marketing including player loyalty programs, promotional strategies, customer relationship marketing, branding, database marketing, player development and junket programs. The course is taught from a global perspective with an emphasis on strategy and positioning in the marketplace.

College/Department: College of Nursing Health Professions
Repeat Status: Not repeatable for credit
Prerequisites: HRM 505 [Min Grade: C]

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