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This course introduces students to the history of enrollment management within the university structure. The course explores stages of the enrollment process, including: (a) Student Outreach: Marketing, Admissions, and Enrollment; (b) Student Engagement: Orientation, Advising, and Student Support Services; (c) Student Success: Retention, Time to Degree Completion, and Graduation Rates, and (d) Enrollment Optimization: Data, Analytics, and Reporting. Functional areas that contribute to an institution’s Strategic Enrollment Management (SEM) effort are identified and reviewed. The course also examines the enrollment funnel, use of predictive data in conjunction with historical data, the link between Tuition Discount/financial aid and enrollment; and assessment metrics to use to evaluate an SEM plan.