Paul F. Harron Television Management Program

Major: Television Management
Degree Awarded: Master of Science (MS); Master of Science/Master of Business Administration (MBA)
Calendar Type: Quarter
Total Credit Hours:
49.0 (MS) or 79.0 (MS/MBA)

Calendar Type: QuarterCalendar Type: Quarter
Classification of Instructional Programs (CIP) code: 09.0701
St
andard Occupational Classification (SOC) code: 27-2012

About the Program

The Paul F. Harron Graduate Program in Television Management is in its 12th year. The program draws a global student body, and its graduates hold responsible positions in top media companies around the world.

In September 2015 we launched the online version of the graduate on-campus program.  

The Paul F. Harron Television Management program offers two approaches to graduate study: the MS in Television Management and the dual MS/MBA degree option. Both are online and on-campus; the on-campus program may be taken full-time or part-time while the online program is offered part-time only.

The stand-alone MS degree prepares students with a solid grounding in business management and specialized courses in the management of television and converged media. The program integrates business course content with current practice in the television industry. Students interact with working professionals on campus and in the field through internships. Course content includes programming analysis and strategy, media analytics and audience measurement, structural analysis of media industries, scope and methods of the field, media finance, social media and television, social television, media sales models and practice, media law and ethics, telecommunications policy and public interest law, global television, field internships, and topical electives.

The dual degree option includes a full MBA. Students in both programs gain hands-on management experience through internships in broadcast television stations and networks, cable companies, independent production companies and evolving media hybrids that operate in the region and beyond. The program combines practical and academic experience, including courses designed to challenge students to discover the critical interplay between creative process and the business skills required to manage successful media companies.

About the Curriculum

The television industry is undergoing a radical transformation, the signs of which are everywhere to be found. You don't have to search the trades, academic, or popular press for very long to discover that the converged world of television has undergone a sea change in the face of new revenue models, rapidly changing telecommunications policy, transformative technology, shifting audience loyalties, dynamic delivery platforms, and a volatile national and global marketplace; Big Data, Netflix, Roku, Apple TV, Amazon Prime, the challenge of OTT, spectrum auctions, mobile platforms, and changing audience demographics, legacy media transformations, social media begetting social television, retransmission consent, net neutrality, backbone networks, edge and broadband providers, end users, neuromarketing and biometrics, VR and AR, Google Glass, Occulus Rift,  wearable technologies, The Internet of Things, OLED screens, 4k and 8k video projection, streaming media, WiMAX and Wi-Fi…the list of change agents affecting the legacy television industry is much longer than this. But the impact is clear television has changed, is changing and will continue to change; and our students will become the next generation of change agents.

Today's television and media industries are some of the most competitive and fastest growing in the world, and this has created new opportunities for those who can manage, market and create for the world of converged media. The Paul F. Harron Graduate Program in Television Management offers two graduate study options to prepare students for the demanding television and media industries: the MS in Television Management and the dual MS/MBA.

The stand-alone MS degree offers a solid grounding in business management and specialized courses in the management of television and evolving media hybrids. The dual MS/MBA option allows students to integrate business course content with the practices of television and new media industries, and provides graduates the advantages of also having the renowned Drexel MBA.

Ultimately, we believe the way people learn is by doing. Students engage in hands-on management experience through internships at broadcast television stations and networks, multi-channel video programming distributors, streaming media and evolving web companies, independent production companies, and emerging media hybrids in the region and beyond. The program combines practical and academic experience in courses such as Audience Measurement, TV Programming, Structure of TV Organizations, Media Law, Media Sales, Media Ethics, Money and the Medias, Social TV, Emerging TV Technologies and TV Production. Students gain hands-on management insights through simulations in retransmission consent negotiation, technology management, contract negotiation, and debate around technology assessment.  These courses challenge participants to discover the critical interplay between creative process and the business skills required to manage successful media companies.

Program Features

Features of the program include the availability of Fellowships and Graduate Assistantships, flexible scheduling with part-time and full-time options, evening classes, rolling admissions (allowing students to start in any term, including summer) as well as professional internships. Philadelphia is the fourth largest television market and home to Comcast, Center City Video, Shooters, broadcast network affiliates and O&O's, three public television organizations, Harmelin Media, and innovative web-streaming and specialized digital content producers and online agencies. 

Students find internships and employment with major broadcast, multichannel, and new media companies in Philadelphia, New York, Washington, Los Angeles, London, Beijing, and beyond, including:

  • CNN
  • NBC/Universal
  • Sony
  • NBC SportsChannel
  • China Central TV
  • Time, Inc.
  • University of Pennsylvania
  • Nielsen
  • Harmelin Media
  • SMG Shanghai
  • Disney
  • Katz Media Group
  • Discovery Channel
  • Raycom Media
  • Shanghai Media Group
  • Game Show Network
  • USA Networks
  • Bounce TV
  • Reign Deer Entertainment
  • PBS/Sprout
  • Philly.com
  • Comcast SportsNet
  • NBC Sports
  • MTV Networks
  • Sesame Workshop
  • Pro Mobile Productions
  • Sony
  • PHL 17
  • NBC10
  • CBS3/CW
  • WPVI6
  • WYBE35
  • Center City Video
  • CCTV
  • CNBC International
  • Princeton University
  • QVC
  • National Geographic Channel
  • Univision
  • Nancy Glass Productions
  • Telemundo
  • Dreamworks
  • and many others.

Additional Information

For information about Television Management students, faculty, alumni, internships and the structure and operation of the program, please visit the Graduate Television Management website.

Admission Requirements

For information regarding admission to the program, contact:
Albert Tedesco
Program Director, Paul F. Harron Television Management Graduate Program
Antoinette Westphal College of Media Arts and Design
Office: University Crossings 049
(215) 895-2180
ast33@drexel.edu


Forms, additional application requirements, and information about application deadlines are all available on the Graduate Admissions at Drexel University website.

For more information about the program, visit Drexel's Graduate Studies in Television Management web page.

Degree Requirements 

Master of Science Degree:  49.0 quarter credits

Required Courses
TVMN 605Scope and Methods of the Field3.0
TVMN 610Media Law for Television Management3.0
TVMN 620Audience Measurement3.0
TVMN 640Media Ethics of Television Management3.0
TVMN 650Structure of Television Organizations3.0
TVMN 710Television Programming3.0
TVMN 730TV Technology3.0
TVMN 740Money and the Media3.0
TVMN 790Thesis in TV Management3.0
TVMN 791Thesis Completion *1.0
Select two of the following:6.0
Television Management Colloquium
Television Production
The Social Impact of TV
The Art of Television
Management of News and Sports Programming
Special Topics in TV Mgmt
Independent Study in TV Mgmt
Television Practicum
Television Organization and Operations
Current Issues in TV Management
Promotion and PR in the Media
Required Business Courses
ACCT 601Managerial Accounting3.0
MGMT 652New Venture Planning3.0
BUSN 505Financial Performance of the Firm - Accounting1.5
BUSN 506Financial Performance of the Firm - Finance1.5
BUSN 507Essentials of Economics I1.5
BUSN 508Essentials of Economics II1.5
MKTG 601Marketing Strategy & Planning3.0
Total Credits49.0

*

TVMN 791 is repeatable for credit, at .5 credits per quarter, as needed for thesis completion. Students must enroll for a minimum of 2 quarters.


Master of Science Degree (Stand-alone program)

First Year
FallCredits
BUSN 505Financial Performance of the Firm - Accounting1.5
BUSN 506Financial Performance of the Firm - Finance1.5
BUSN 507Essentials of Economics I1.5
BUSN 508Essentials of Economics II1.5
TVMN 605Scope and Methods of the Field3.0
TVMN 710Television Programming3.0
 Term Credits12.0
Winter
MGMT 652New Venture Planning3.0
MKTG 601Marketing Strategy & Planning3.0
TVMN 620Audience Measurement3.0
TVMN 650Structure of Television Organizations3.0
 Term Credits12.0
Spring
ACCT 601Managerial Accounting3.0
TVMN 730TV Technology3.0
TVMN 740Money and the Media3.0
Television Management (TVMN) elective3.0
 Term Credits12.0
Summer
TVMN 610Media Law for Television Management3.0
TVMN 640Media Ethics of Television Management3.0
TVMN 790Thesis in TV Management3.0
Television Management (TVMN) elective3.0
 Term Credits12.0
Second Year
Fall
TVMN 791Thesis Completion (repeatable for credit)0.5
 Term Credits0.5
Winter
TVMN 791Thesis Completion (repeatable for credit)0.5
 Term Credits0.5
Total Credit: 49.0


Degree Requirements 

Dual MS/MBA: 79.0 quarter credits

Required Courses
TVMN 605Foundation Seminar in TV Management3.0
TVMN 610Media Law for Television Management3.0
TVMN 620Audience Measurement3.0
TVMN 640Media Ethics of Television Management3.0
TVMN 650Structure of Television Organizations3.0
TVMN 710Television Programming3.0
TVMN 730Emerging TV Technology3.0
TVMN 740Money and the Media3.0
TVMN 790Thesis in TV Management3.0
TVMN 791Thesis Completion *1.0
Television Management Electives
Select two of the following:6.0
Television Management Colloquium
Television Production
The Social Impact of TV
The Art of Television
Management of News and Sports Programming
Special Topics in TV Mgmt
Independent Study in TV Mgmt
Television Practicum
Television Organization and Operations
Current Issues in TV Management
Promotion and PR in the Media
Required Business Courses
ACCT 601Managerial Accounting3.0
ECON 601Managerial Economics3.0
BUSN 505Financial Performance of the Firm - Accounting1.5
BUSN 506Financial Performance of the Firm - Finance1.5
BUSN 507Essentials of Economics I1.5
BUSN 508Essentials of Economics II1.5
FIN 601Corporate Financial Management3.0
MGMT 602Managing Technology Innovation3.0
MGMT 652New Venture Planning3.0
MGMT 780Strategic Management3.0
MKTG 601Marketing Strategy & Planning3.0
MIS 611Aligning Information Systems and Business Strategies3.0
ORGB 625Leadership and Professional Development3.0
ORGB 631Leading Effective Organizations3.0
POM 601Operations Management3.0
STAT 601Business Statistics3.0
Business Elective3.0
Suggested Business Electives:
Mergers and Acquisitions
Buyer Behavior Theory
Integrated Marketing Communications Management
Services Marketing
Strategic Human Resource Management
Total Credits79.0

 

*

 TVMN 791 is repeatable for credit, at .5 credits per quarter, as necessary for thesis completion. Students must enroll for a minimum of 2 quarters.

Facilities

Facilities and opportunities for the program include:

As part of their MS/MBA course of study, students take full advantage of the new Gerri C. LeBow Hall and the Leonard Pearlstein Business Learning Center, which includes The George and Lois Krall Center for Executive Education, state-of-the-art classrooms, learning facilities, conference rooms, and technology upgrades to meet the needs of MBA students so they can compete aggressively in the global marketplace.

Cinema and Television Faculty

Doug Bailey, MA (Ohio University). Adjunct Professor. Audience-Driven Creative Content, Audience Research, Video Production, Content Acquisition and Development
Peter J. Bernbaum, JD (University of Pennsylvania). Adjunct Professor. Media Law, Regulatory Environment, Negotiation, Mediation, Arbitration
Chris Blackman, BA (Stanford University). Adjunct Professor.
Jackie Borock, LLB (Widener University). Adjunct Instructor. Media law, intellectual property, first amendment
Michelle Bradsher-McHugh, MS (Quinnipiac University) Associate Director, Graduate Program in Television Management. Interactive Media, Television News Management, PR and Promotion, Media Ethics, Marketing Communications
Perry Casciato, BA (Newhouse School, Syracuse University). Adjunct Professor. Programming and Audience Strategies, Data Analytics
Mary Cavallaro, JD (Villanova University). Adjunct Instructor. Media Law, Media Ethics, Collective Bargaining
Susan Cohen-Dickler, BA (Oberlin College). Adjunct Professor. Reality TV Programming
David Culver, AS (Graham Junior College) Manager of the Paul F. Harron Studios/DUTV. Associate Teaching Professor. Film, Video, Station Management, Emerging Media Technology
Karen Curry, BA (Fordham University) Executive Director, Kal and Lucille Rudman Institute for Entertainment Industry Studies. Global media, news production and management.
Lawrence Epstein, MBA (Cornell University) Interim Department Head, Arts & Entertainment Enterprise. Teaching Professor. Media Finance, Station Group Management Media Analytics, Financial, Technical and Strategic Planning. Technology Assessment and Management, New Venture Management
Heather Foster, BA (Earlham College). Adjunct Assistant Professor. Big Data Analytics, Audience Measurement, Media Planning and Buying, Social TV, Cross-Platform Advertising Strategies
Princell Hair, MBA (Emory University). Adjunct Associate Professor. Management of News and Sports Programming, Network Management
Terrence T. Maher, MBA (Boston College). Adjunct Associate Professor. Media Research, Audience Analysis, Big Data Analysis, Media Strategy and Planning
Joe Marsini, BS, CPA (University of Delaware). Adjunct Professor. Media finance, strategic planning, financial reporting, contract negotiations, collective bargaining agreements.
John Mussoni, BA (University of Missouri-Columbia). Adjunct Professor. News Management, Cross-Platform Content Delivery, Public Media Management
Rich Paleski, BS (New Jersey Institute of Technology). Adjunct Professor. Broadcast Operations and Engineering, Technology Assessment, Emerging Media Technologies, Collective Bargaining
Allen Sabinson Network Production and Programming, Content Acquisition and Development, Network Management
Derrick Savage, MFA (American Film Institute). Directing for Film and Television, Global Media, Cross-Platform Production and Distribution, Cinematography
Janice Selinger, MFA (Rutgers University). Public Media, Network Management, News Production and Management, Programming and Production
Mike Sheehey, LLM (Temple University). Adjunct Associate Professor. Media Finance, Financial Analysis, Taxation, Business Development, Operations, Sports Programming, MVPD Management
Wilson Surratt, MA (University of North Carolina). Adjunct Assistant Professor. News Production and Management, Directing, Special, Project Development
Andrew Susskind, BA (Harvard University) Program Director of TV Production & Media Management. Associate Teaching Professor. Producing for Television, The Sitcom, Directing Single and Multi-Camera
Albert S. Tedesco, MA (University of Pennsylvania) Director of the Paul F. Harron Graduate Program in Television Management. Teaching Professor. Media Management, Organizational Structure, Research Methods, Media Ethics, Media Law, The Regulatory Environment, Technology Assessment, Media Theory, Media Analytics
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