Paul F. Harron Television Management Program
About the Program
Master of Science Degree: 49.0 quarter credits
Dual MS/MBA: 79.0 quarter credits
The Paul F. Harron Television Management Graduate Program in Television Management offers two approaches to graduate study: the MS in Television Management and the dual MS/MBA degree option.
The stand-alone MS degree prepares students with a solid grounding in business management and specialized courses in the management of television and converging media. The program integrates business course content with current practices in television and new media industries that deliver content across multiple digital platforms. Students interact with leading working professionals on campus and in the field through internships.
The dual degree option includes a full MBA. Students gain hands-on management experience through internships in broadcast television stations and networks, cable companies, independent production companies and evolving media hybrids that operate in the region and beyond. The program combines practical and academic experience, including courses designed to challenge students to discover the critical interplay between creative process and the business skills required to manage successful media companies.
About the Curriculum
Today's television and media industries are some of the most competitive and fastest growing in the world, and this has created new opportunities for those who can manage, market and create for the world of convergedfmedia. The Paul F. Harron Graduate Program in Television Management offers two graduate study options to prepare students for the demanding television and media industries: the MS in Television Management and the dual MS/MBA.
The stand-alone MS degree offers a solid grounding in business management and specialized courses in the management of television and evolving media hybrids. The dual MS/MBA option allows students to integrate business course content with the practices of television and new media industries, and provides graduates the advantages of also having the renowned Drexel MBA.
Ultimately, we believe the way people learn is by doing. Students receive hands-on management experience through internships in broadcast television stations and networks, cable companies, independent production companies, and evolving media hybrids that operate in the region and beyond. The program combines practical and academic experience in courses such as Television Production, Audience Measurement, Structure of TV Organizations, Media Law, Broadcast and Cable Sales, Money and the Media, Emerging TV Technology, and Media Ethics. These courses challenge participants to discover the critical interplay between creative process and the business skills required to manage successful media companies.
Program Features
Features of the program include the availability of Fellowships and Graduate Assistantships, flexible scheduling with part-time and full-time options, evening classes, rolling admissions (allowing students to start in any term, including summer) as well as professional internships. Philadelphia is the fourth largest television market and home to Comcast, Banyan Productions, Center City Video, Shooters, broadcast network affiliates, three public television organizations, Tierney Communications, Harmelin Media, Star Group, Domus, and innovative web-streaming and specialized digital content producers and online agencies such as 03World. Students find internships with major broadcast, multichannel, and new media companies in Philadelphia, New York, Washington, Los Angeles, Beijing, and beyond, including Sony, Harmelin Media, Discovery Channel, Reign Deer Entertainment, PBS/Sprout, Philly.com, Comcast, SportsNet, NBC Sports, MTV Networks, Sesame Workshop, Pro Mobile Productions, Sony, PHL 17, NBC10, CBS3/CW, WPV16, WYBE35, Center City Video, CCTV, and many others.
Additional Information
For information about Television Management students, faculty, alumni, internships and the structure and operation of the program, please visit the Graduate Television Management website.
Admission Requirements
For information regarding admission to the program, contact:
Albert Tedesco
Program Director, Paul F. Harron Television Management Graduate Program
Antoinette Westphal College of Media Arts and Design
Office: University Crossings 049
(215) 895-2180
ast33@drexel.edu
or
David Miller
Director of Recruitment
The Antoinette Westphal College of Media Arts and Design
Nesbitt Hall 12-503
Philadelphia, PA 19104
(215) 895-1675
Forms, additional application requirements, and information about application deadlines are all available on the Television Management page of Drexel's Graduate Admissions website.
For more information about the program, visit Drexel's Graduate Studies in Television Management web page.
Degree Requirements
Master of Science Degree: 49.0 quarter credits
| Required Courses | ||
| TVMN 605 | Foundation Seminar in TV Management | 3.0 |
| TVMN 610 | Media Law for Television Management | 3.0 |
| TVMN 620 | Audience Measurement | 3.0 |
| TVMN 640 | Media Ethics of Television Management | 3.0 |
| TVMN 650 | Structure of Television Organizations | 3.0 |
| TVMN 710 | Television Programming | 3.0 |
| TVMN 730 | Emerging TV Technology | 3.0 |
| TVMN 740 | Money and the Media | 3.0 |
| TVMN 790 | Thesis in TV Management | 3.0 |
| TVMN 791 | Thesis Completion * | 1.0 |
| Select two of the following: | 6.0 | |
| Television Management Colloquium | ||
| Television Production | ||
| The Social Impact of TV | ||
| The Art of Television | ||
| Management of News & Sports Programming | ||
| Special Topics in TV Mgmt | ||
| Independent Study in TV Mgmt | ||
| Television Practicum | ||
| TV: Organization & Operations | ||
| Current Issues in TV Management | ||
| Promotion and PR in the Media | ||
| Required Business Courses | ||
| ACCT 601 | Managerial Accounting | 3.0 |
| MGMT 652 | New Venture Planning | 3.0 |
| BUSN 505 | Financial Performance of the Firm - Accounting | 1.5 |
| BUSN 506 | Financial Performance of the Firm - Finance | 1.5 |
| BUSN 507 | Essentials of Economics I | 1.5 |
| BUSN 508 | Essentials of Economics II | 1.5 |
| MKTG 601 | Marketing Strategy & Planning | 3.0 |
| Total Credits | 49.0 | |
| * | TVMN 791 is repeatable for credit, at .5 credits per quarter, as needed for thesis completion. Students must enroll for a minimum of 2 quarters. |
Master of Science Degree (Stand-alone program)
| First Year | ||
|---|---|---|
| Fall | Credits | |
| BUSN 505 | Financial Performance of the Firm - Accounting | 1.5 |
| BUSN 506 | Financial Performance of the Firm - Finance | 1.5 |
| BUSN 507 | Essentials of Economics I | 1.5 |
| BUSN 508 | Essentials of Economics II | 1.5 |
| TVMN 605 | Foundation Seminar in TV Management | 3.0 |
| TVMN 710 | Television Programming | 3.0 |
| Term Credits | 12.0 | |
| Winter | ||
| MGMT 652 | New Venture Planning | 3.0 |
| MKTG 601 | Marketing Strategy & Planning | 3.0 |
| TVMN 620 | Audience Measurement | 3.0 |
| TVMN 650 | Structure of Television Organizations | 3.0 |
| Term Credits | 12.0 | |
| Spring | ||
| ACCT 601 | Managerial Accounting | 3.0 |
| TVMN 730 | Emerging TV Technology | 3.0 |
| TVMN 740 | Money and the Media | 3.0 |
| Television Management (TVMN) elective | 3.0 | |
| Term Credits | 12.0 | |
| Summer | ||
| TVMN 610 | Media Law for Television Management | 3.0 |
| TVMN 640 | Media Ethics of Television Management | 3.0 |
| TVMN 790 | Thesis in TV Management | 3.0 |
| Television Management (TVMN) elective | 3.0 | |
| Term Credits | 12.0 | |
| Second Year | ||
| Fall | ||
| TVMN 791 (repeatable for credit) | Thesis Completion | 0.5 |
| Term Credits | 0.5 | |
| Winter | ||
| TVMN 791 (repeatable for credit) | Thesis Completion | 0.5 |
| Term Credits | 0.5 | |
| Total Credit: 49.0 | ||
Degree Requirements
Dual MS/MBA: 79.0 quarter credits
| Required Courses | ||
| TVMN 605 | Foundation Seminar in TV Management | 3.0 |
| TVMN 610 | Media Law for Television Management | 3.0 |
| TVMN 620 | Audience Measurement | 3.0 |
| TVMN 640 | Media Ethics of Television Management | 3.0 |
| TVMN 650 | Structure of Television Organizations | 3.0 |
| TVMN 710 | Television Programming | 3.0 |
| TVMN 730 | Emerging TV Technology | 3.0 |
| TVMN 740 | Money and the Media | 3.0 |
| TVMN 790 | Thesis in TV Management | 3.0 |
| TVMN 791 | Thesis Completion * | 1.0 |
| Television Management Electives | ||
| Select two of the following: | 6.0 | |
| Television Management Colloquium | ||
| Television Production | ||
| The Social Impact of TV | ||
| The Art of Television | ||
| Management of News & Sports Programming | ||
| Special Topics in TV Mgmt | ||
| Independent Study in TV Mgmt | ||
| Television Practicum | ||
| TV: Organization & Operations | ||
| Current Issues in TV Management | ||
| Promotion and PR in the Media | ||
| Required Business Courses | ||
| ACCT 601 | Managerial Accounting | 3.0 |
| ECON 601 | Managerial Economics | 3.0 |
| BUSN 505 | Financial Performance of the Firm - Accounting | 1.5 |
| BUSN 506 | Financial Performance of the Firm - Finance | 1.5 |
| BUSN 507 | Essentials of Economics I | 1.5 |
| BUSN 508 | Essentials of Economics II | 1.5 |
| FIN 601 | Corporate Financial Management | 3.0 |
| MGMT 602 | Managing Technology Innovation | 3.0 |
| MGMT 652 | New Venture Planning | 3.0 |
| MGMT 780 | Strategic Management | 3.0 |
| MKTG 601 | Marketing Strategy & Planning | 3.0 |
| MIS 611 | Management Information Systems | 3.0 |
| ORGB 625 | Leadership and Professional Development | 3.0 |
| ORGB 631 | Leading Effective Organizations | 3.0 |
| POM 601 | Operations Management | 3.0 |
| STAT 601 | Business Statistics | 3.0 |
| Business Elective | 3.0 | |
| Suggested Business Electives: | ||
| Mergers and Acquisitions | ||
| Buyer Behavior Theory | ||
| Integrated Marketing Communications Management | ||
| Services Marketing | ||
| Strategic Human Resource Management | ||
| Total Credits | 79.0 | |
| * | TVMN 791 is repeatable for credit, at .5 credits per quarter, as necessary for thesis completion. Students must enroll for a minimum of 2 quarters. |
Sample Plan of Study: MS/MBA
| First Year | ||
|---|---|---|
| Fall | Credits | |
| BUSN 505 | Financial Performance of the Firm - Accounting | 1.5 |
| BUSN 506 | Financial Performance of the Firm - Finance | 1.5 |
| BUSN 507 | Essentials of Economics I | 1.5 |
| BUSN 508 | Essentials of Economics II | 1.5 |
| TVMN 605 | Foundation Seminar in TV Management | 3.0 |
| TVMN 710 | Television Programming | 3.0 |
| Term Credits | 12.0 | |
| Winter | ||
| TVMN 620 | Audience Measurement | 3.0 |
| TVMN 650 | Structure of Television Organizations | 3.0 |
| MKTG 601 | Marketing Strategy & Planning | 3.0 |
| MGMT 652 | New Venture Planning | 3.0 |
| Term Credits | 12.0 | |
| Spring | ||
| ACCT 601 | Managerial Accounting | 3.0 |
| TVMN 730 | Emerging TV Technology | 3.0 |
| TVMN 740 | Money and the Media | 3.0 |
| Television Management (TVMN) elective | 3.0 | |
| Term Credits | 12.0 | |
| Summer | ||
| TVMN 610 | Media Law for Television Management | 3.0 |
| TVMN 640 | Media Ethics of Television Management | 3.0 |
| TVMN 790 | Thesis in TV Management | 3.0 |
| Television Management (TVMN) elective | 3.0 | |
| Term Credits | 12.0 | |
| Second Year | ||
| Fall | ||
| ECON 601 | Managerial Economics | 3.0 |
| FIN 601 | Corporate Financial Management | 3.0 |
| MGMT 602 | Managing Technology Innovation | 3.0 |
| STAT 601 | Business Statistics | 3.0 |
| Term Credits | 12.0 | |
| Winter | ||
| MGMT 780 | Strategic Management | 3.0 |
| MIS 611 | Management Information Systems | 3.0 |
| ORGB 625 | Leadership and Professional Development | 3.0 |
| ORGB 631 | Leading Effective Organizations | 3.0 |
| Term Credits | 12.0 | |
| Spring | ||
| POM 601 | Operations Management | 3.0 |
| TVMN 791 (repeatable for credit) | Thesis Completion | 0.5 |
| Business elective | 3.0 | |
| Term Credits | 6.5 | |
| Summer | ||
| TVMN 791 (repeatable for credit) | Thesis Completion | 0.5 |
| Term Credits | 0.5 | |
| Total Credit: 79.0 | ||
Facilities
Facilities and opportunities for the program include:
- The LeBow College of Business
- The Laurence A. Baiada Institure for Entrepreneurship
- Business planning courses
- Incubator competitions sponsored by the Baiada Center
- The Henderson Challenge (business plan competition)
- The Rudman Institute for Entertainment Industry Studies
- DUTV, Drexel's educational cable access channel
As part of their MBA course of study, students take full advantage of the new fifteen million dollar Leonard Pearlstein Business Learning Center, which includes The George and Lois Krall Center for Executive Education, state-of-the-art classrooms, learning facilities, conference rooms, and technology upgrades to meet the needs of MBA students so they can compete aggressively in the global marketplace.
Courses
TVMN 600 Television Management Colloquium 3.0 Credits
Practitioners and students come together for dialogue about standards and best practices. Students study tools and techniques including HR management, labor relations and contract negotiations, intellectual property and media law practice, applied convergence, and the role of business, marketing, advertising, and promotion plans in television enterprises.
Repeat Status: Not repeatable for credit
TVMN 605 Foundation Seminar in TV Management 3.0 Credits
This course explores the scope and methods of study in television management including its technological and social history, evolution and convergence with new media, qualitative and quantitative methodologies, literature research strategies and proposal writing, and the production of a thesis proposal.
Repeat Status: Not repeatable for credit
TVMN 610 Media Law for Television Management 3.0 Credits
Media Law for TVMN focuses on the regulatory frameworks and radio, television and converging media law. Content includes contracts, releases, negotiations, standards and best practices in HR, intellectual property, and collective bargaining in media industries. The role of in-house and function of external legal counsel is reviewed.
Repeat Status: Not repeatable for credit
TVMN 620 Audience Measurement 3.0 Credits
Audience Measurement. The course addresses statistical measurement of television audiences. Students learn the basic principles of rating, share, and demographics; and understanding how this information is used in sales, marketing, and strategic planning for television stations, broadcast and cable networks.
Repeat Status: Not repeatable for credit
TVMN 630 Television Production 3.0 Credits
Television Production. Television production techniques in common use at local television stations are taught including multi-camera (studio) production, single camera (film style) production, and basic editing techniques. Throughout the term, the course also examines production issues from a manager's point-of-view.
Repeat Status: Not repeatable for credit
TVMN 640 Media Ethics of Television Management 3.0 Credits
Media Ethics for TVMN explores issues central to the decision-making process in which media mangers engage. Case studies in television and evolving media, investigation of contemporary events that reflect ethical dilemmas, and research into the intersection of financial, regulatory, and career considerations with ethical choice are closely examined.
Repeat Status: Not repeatable for credit
TVMN 650 Structure of Television Organizations 3.0 Credits
This course is a survey of the organizational structures and functions that form the work setting in which television managers operate. It is concerned with exploring the specific tasks managers confront and the analytic and decision-making tools they apply to the management of television systems.
Repeat Status: Not repeatable for credit
TVMN 660 The Social Impact of TV 3.0 Credits
The Social Impact of Television. The aim of this course is to broaden awareness of how the phenomenon of television affects or may affect society. Examined are several arguments regarding television's impact. Some of these arguments are based on experimental research, some on survey research, and some on critical argument.
Repeat Status: Not repeatable for credit
TVMN 670 The Art of Television 3.0 Credits
This course analyzes fictional television that can be seen as rising to the level of art. Concentrating on the prime-time hour-long series, it studies shows that go beyond the formulaic or conventional from TV's golden age (1960's) to its second gold age (1980's) and beyond to current programming.
Repeat Status: Not repeatable for credit
TVMN 680 Management of News and Sports Programming 3.0 Credits
Management of News and Sports Programming. Through lectures, case studies, and individual and project work, this course explores management issues in news and sports programming. Students learn about news and sports journalism, sales/marketing/sponsorship of news and sports programming, legal and ethical issues, personnel issues, market research, technology, and how to critique new sports programming.
Repeat Status: Not repeatable for credit
TVMN 698 Special Topics in TV Mgmt 3.0 Credits
Special Topics in Television Management. This course offers rotating topics in Television Management that could include a closer look at an aspect of management (e.g., contract law and negotiation as it applies to television), an examination of an issue (e.g., violence and TV), or an in-depth analysis of a particular case study (e.g., coverage of a disaster from a manager's point-of-view). The course (but not the same topic) may be repeated for credit.
Repeat Status: Can be repeated multiple times for credit
TVMN 699 Independent Study in TV Mgmt 1.0-6.0 Credit
Independent Study in Television Management. This course offers the student the opportunity to undertake an independent student in the area of Television Management. The topic must be approved by a Program Director before the student registers for the course. The course may be repeated for credit.
Repeat Status: Can be repeated multiple times for credit
TVMN 700 Television Practicum 3.0 Credits
This course offers hands-on management experience at Drexel's television station or (with Program Director's approval) at other television stations, cable companies, or related media. The assumption is that the student will work a minimum of ten hours per week for ten weeks to receive three credits for the term.
Repeat Status: Not repeatable for credit
TVMN 710 Television Programming 3.0 Credits
Through lectures, case studies and individual and team projects, this course explores the role of programming in television. Students learn about development, financial and legal issues, programming distribution, the role of ratings and advertising support in program scheduling, and career opportunities in the field.
Repeat Status: Not repeatable for credit
TVMN 720 Television Organization and Operations 3.0 Credits
Television: Organization and Operations. This course studies the organization and internal operations of television stations and broadcast/cable networks.
Repeat Status: Not repeatable for credit
TVMN 730 Emerging TV Technology 3.0 Credits
This course provides students with a solid grounding in the prevailing technologies in the television business, delves into the emerging new media technologies, and provides a framework for dealing with and implementing significant technological changes in television organizations.
Repeat Status: Not repeatable for credit
TVMN 740 Money and the Media 3.0 Credits
This course will apply the students' required coursework in the LeBow College of Business in areas such as economics and accounting with the specific challenge of managing the finance function within television and new media industries.
Repeat Status: Not repeatable for credit
TVMN 750 Current Issues in TV Management 3.0 Credits
Given the rapid pace of change in the businesses the program examines, this course will provide an important and ever-chaning means of addressing the most up-to-date transactions and other business developments in the television and new media world, drawing extensively on current industry publications.
Repeat Status: Not repeatable for credit
TVMN 770 Promotion and PR in the Media 3.0 Credits
How media organizations promote themselves, manage their public images, products, and services and do all of this under intense and constant public scrutiny is the focus of the course. It explores the strategies and tactics central to the process of public relations and crisis management in media industries.
Repeat Status: Not repeatable for credit
TVMN 790 Thesis in TV Management 3.0 Credits
The thesis will demonstrate the competence to identify a problem or create a project germane to the evolving field on television management, and to produce a work product that is executed in a systematic manner using research and management tools. The thesis proposal must be approved by the Program Director.
Repeat Status: Not repeatable for credit
TVMN 791 Thesis Completion 0.5 Credits
This repeatable course allows the TVMN graduate student to complete the required research, writing and revision of the TVMN thesis which is begun during TVMN 790 Thesis in Television Management.
Repeat Status: Can be repeated multiple times for credit
Prerequisites: TVMN 790 [Min Grade: C]
