Graduate Minor in Marketing
About the Graduate Minor
Graduate minors highlight Drexel’s collaborative and interdisciplinary spirit by allowing students to take interrelated graduate-level courses outside of their major graduate program. This offers students the opportunity to enrich their chosen graduate field of study with supplemental knowledge and skills from the field of business and provide additional professional expertise.
Admission Requirements
Open to current Drexel graduate students.
For more information please contact our Graduate Student Services department at lebowgradenroll@drexel.edu.
Program Requirements
| MKTG 601 | Marketing Strategy & Planning | 3.0 |
| Choose Any 3 from the following list | 9.0 | |
| Customer Analytics | ||
| Marketing Experiments | ||
| Buyer Behavior Theory | ||
| Channels of Distribution Management | ||
| Digital Marketing | ||
| Global Marketing | ||
| Integrated Marketing Communications Management | ||
| New Product Planning, Strategy, and Development | ||
| Marketing Management Cases and Problems | ||
| Marketing Information Management and Research | ||
| Corporate Brand & Reputation Management | ||
| Total Credits | 12.0 | |
