Marketing

Courses

MKTG 510 Marketing Strategy 2.0 Credits

Marketing is the practice of creating and exchanging value. Marketing strategy can be thought of as a process by which companies allocate scarce resources in order to exchange value in ways that enhance corporate performance and sustainability. The course addresses how creating and delivering superior value can improve relationships with customers and other stakeholders. It also provides students with analytical skills, decision tools, and disciplined frameworks to conduct a market analysis.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit

MKTG 601 Marketing Strategy & Planning 3.0 Credits

Emphasizes application of strategic planning in marketing to achieve competitive advantage. Examines the role of strategic planning in developing effective marketing programs that enhance the overall performance of the firm.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: BUSN 502 [Min Grade: C] or (BUSN 507 [Min Grade: C] and BUSN 508 [Min Grade: C])

MKTG 602 Marketing Experiential Project 1.0 Credit

This course is a one credit, pass/fail experiential project designed to be the integrative final project for the Graduate level Marketing minor. Students are expected to build upon all of the content from their four marketing courses to design a “real world” project which provides an appropriate learning experience given their choice of Marketing Minor Track and their career objectives. Students will work individually in an independent study format with the instructor of the course to design and carry out the project. The project topic must be approved by the instructor.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit

MKTG 606 Customer Analytics 3.0 Credits

This course is designed to give you the powerful, cutting-edge tools to leverage customer data for actionable managerial insights. The course will cover how to handle cases where there is almost no data, i.e., estimating a model on a “data diet,” and how to infer behavior when we only have summary statistics. You will develop the necessary skills by learning the basic building blocks from stochastic processes and probability distributions, such as the Binomial, Poisson, and the exponential distribution. You will also learn how to estimate these models and evaluate their predictions using Excel.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C] and (STAT 601 [Min Grade: C] or STAT 610 [Min Grade: C])

MKTG 607 Marketing Experiments 3.0 Credits

Focused at the intersection of marketing strategy and marketing analytics students will develop skills that will allow them to design, execute, analyze and communicate A/B and multivariate tests, designed to provide definitive answers to business questions like, “Which advertisement should we use?”, “How much should we be willing to spend on an advertisement?”, “Which product design should we go with?” Students will gain fluency in executing statistical methods including confidence intervals, regression, optimal design, and sequential experimentation. Students will become adept at communicating data-based conclusions to business leaders and will devise strategies for developing a culture of data-based decision making in business organizations.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C]

MKTG 622 Buyer Behavior Theory 3.0 Credits

Provides an interdisciplinary study of the theories and research of buyer behavior. Draws on concepts from marketing, anthropology, psychology, sociology, and economics and their application for marketing managers seeking insights into the consumer decision-making process.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C]

MKTG 624 Channels of Distribution Management 3.0 Credits

Applies marketing channel theory and research to the design of channel systems, selection of intermediaries, administration of interorganizational channels, and evaluation of distribution performance.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C]

MKTG 630 Global Marketing 3.0 Credits

Covers concepts, principles, and practices of international marketing management. Studies cross-cultural differences and distribution systems, pricing methods, promotional methods, trade barriers, and current factors influencing international marketing.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C]

MKTG 634 Integrated Marketing Communications Management 3.0 Credits

Takes the marketing manager's viewpoint to examine the management and coordination of all marketing communication to customers and stakeholders. Discusses concepts and strategies in such areas as advertising, sales promotion, personal selling, and public relations.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C]

MKTG 638 New Product Planning, Strategy, and Development 3.0 Credits

Examines the process of strategic planning for marketing innovation and development of new products in a dynamic business environment. Integrates concepts and techniques from several disciplines to understand new product development.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C]

MKTG 646 Services Marketing 3.0 Credits

Covers marketing theory, concepts, strategy, and tactics as applied to the unique characteristics and demands of service organizations and manufacturing firms that use service as a competitive advantage. Evaluates marketing strategies of various service industries using case studies to illustrate the links between internal business processes and external customer satisfaction.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C]

MKTG 650 Marketing Management Cases and Problems 3.0 Credits

Applies the case method to the analysis of consumer and industrial product/service marketing situations. Requires students to use systematic techniques to make decisions in product development, communications, distribution, and pricing in an evolving marketing environment.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C]

MKTG 652 Marketing Information Management and Research 3.0 Credits

Examines the current tools available to modern marketing decision makers for information management and applies these tools in realistic situations.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C]

MKTG 653 Pharmaceutical Marketing 3.0 Credits

Examines the current and potential future realities for the pharmaceutical industry n the new marketing environment. Students will be challenged to think at not only the marketing level, but also at the organizational systems level.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C]

MKTG 654 Corporate Brand & Reputation Management 3.0 Credits

An examination of how business managers can build the reputation of their organizations in order to gain competitive advantage in the market. The course will focus on how companies can enhance their financial value through increased attention to multiple stakeholders.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C]

MKTG 790 Seminar In Marketing Management 3.0 Credits

Examines current developments and contemporary thought in marketing. Requires an in-depth analysis of a special marketing area selected by the student, and oral and written reports of graduate quality.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C]

MKTG 920 Concept Found Buyer Bhvr 3.0 Credits

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit

MKTG 922 Seminar in the Development of Marketing Thought and Theory 3.0 Credits

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit

MKTG 926 Seminar in Strategic Marketing Planning 3.0 Credits

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit

MKTG 932 Developing Marketing Channel Systems 3.0 Credits

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit

MKTG 940 Multivariate II 3.0 Credits

This course is designed to help student researchers enhance their data analysis skills by developing a conceptual understanding of the most widely used multivariate techniques.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if program is PHD.
Prerequisites: STAT 924 [Min Grade: C]

MKTG 942 Models of Consumer and Firms' Decisions 3.0 Credits

The course provides a flexible, hands-on understanding of regression & multilevel modeling. Course provides doctoral students starting serious empirical research with a useful toolkit of techniques. Topics include: fitting & understanding classical linear regression & generalized linear regression models (e.g., logistic & Poisson regression), using simulation to check model fit & model properties, understanding the assumptions & challenges underlying causal inference & a few techniques to perform causal inference & understanding multilevel data structures & fitting linear & generalized linear multilevel models.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is PhD.
Prerequisites: STAT 924 [Min Grade: B]

MKTG 998 Dissertation Research in Marketing 1.0-12.0 Credit

College/Department: LeBow College of Business
Repeat Status: Can be repeated multiple times for credit

MKTG I599 Independent Study in MKTG 12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: LeBow College of Business
Repeat Status: Can be repeated multiple times for credit

MKTG I699 Independent Study in MKTG 0.5-3.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: LeBow College of Business
Repeat Status: Can be repeated multiple times for credit

MKTG I799 Independent Study in MKTG 12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: LeBow College of Business
Repeat Status: Can be repeated multiple times for credit

MKTG I899 Independent Study in MKTG 12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: LeBow College of Business
Repeat Status: Can be repeated multiple times for credit

MKTG I999 Independent Study in MKTG 3.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: LeBow College of Business
Repeat Status: Can be repeated 3 times for 9 credits

MKTG T580 Special Topics in MKTG 12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: LeBow College of Business
Repeat Status: Can be repeated multiple times for credit

MKTG T680 Special Topics in MKTG 0.5-9.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: LeBow College of Business
Repeat Status: Can be repeated multiple times for credit

MKTG T780 Special Topics in MKTG 12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: LeBow College of Business
Repeat Status: Can be repeated multiple times for credit

MKTG T880 Special Topics in MKTG 12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: LeBow College of Business
Repeat Status: Can be repeated multiple times for credit

MKTG T980 Special Topics in MKTG 0.5-9.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: LeBow College of Business
Repeat Status: Can be repeated multiple times for credit

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